The subtle architectures of Alchimia, by Monica Zambenedetti ♦ ︎
It is not true that to be creative you should attend the center of London, Paris or New York. Creativity is like a flower which blooming wherever it want, even in a country not far from Varese, a provincial town in the north of Lombardy. In short, out of the usual design routes. Yet Monica Zambenedetti was able to find her way and invent her own stylistic code with Alchimia, which also showed International Jewelery London, the most important fair in the UK capital. Monica Zambenedetti graduated from Ied Milano in Design of Jewel and graduated in Architecture. Between architecture and jewelry has never divorced and maintains a professional engagement in both activities. Certainly Monica Zambenedetti jewelery designer uses the experience of architect Monica Zambenedetti. In a nutshell, it was no coincidence that she called Alchimia her company. The collections show a clear sense of space, volumes, full and empty, straight and curved. The idea, says the designer, is to propose jewelry not only original, but also fun. Also for her, first of all. Giulia Netrese
