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Gismondi 1754 in the Dedalo of Genoa

Published on September 23, 2020

Collezione Dedalo, bracciale in oro rosa, diamanti e ceramica bianca

Genoa, an Italian city overlooking the sea, has the oldest district crossed by an intricate maze of alleys. And Genoa is also the city of Gismondi 1754, a jewelry brand that has been listed on the Italian Stock Exchange for almost a year. But in presenting the Dedalo (the italian word means labyrinth) collection, the Genoese Maison also remembers that Daedalus is also the name of the legendary builder of the labyrinth of Crete. And for this reason the contemporary jewelry collection has its roots in the inspirations of the past.

In fact, the jewels in the collection feature a pattern that, in some way, can recall the recesses and the irregular path of a labyrinth. But without exceeding: the slits that segment earrings, bracelets and band rings alternate with a regular rhythm, interspersed with lines of small white or black diamonds. The jewels are offered in rose, white and black rhodium-plated gold. The collection also includes two pairs of cufflinks in pink or black gold.

Bracciale in oro rosa, diamanti e ceramica bianca

Collezione Dedalo, pendente in oro rosa, diamanti e ceramica bianca

Anelli in oro nero e oro rosa con diamanti

Gismondi 1754 grows and beats the virus

Published on July 20, 2020

news

Gismondi 1754 beats the covid-19. This is what emerges from the figures for the second half of 2020, which show an overall growth in revenues of 6% compared to the same period of 2019 and in a positive countertrend compared to the performance of the reference market. The high-end jewelry company, which is listed on the Aim list of Borsa Italiana, in fact, surprises with the result a consolidated turnover for the period April-June of 1.6 million euros, compared to 1.7 in the same period of 2019: a reduction considered physiological compared to the “particular historical phase” caused by the pandemic, which led to the forced closure of direct and non-direct stores, and a sharp drop in the American market.

Collana con diamanti e smeraldi di Gismondi 1754

In the second quarter of the year, says a press release, Gismondi has always maintained its operations and has launched and accelerated digital forms of connection with the customer, also launching its own e-commerce channel and laying the foundations for gathering feedback also from online sales and new forms of “tailor-made sales”. Proof of this is the excellent performance for the new Wholesale channels in Europe and the Middle East, with a significant increase in revenues for both areas, and the Special Sales which, despite the impossibility of directly showing the product to the customer, in the first half of 2020 overall they increased their impact on turnover, going from 49% in the first half of 2019 to 58% in the first six months of this year.

Jane Fonda con il set Rugiada di Gismondi 1754

The significant growth in sales of some direct stores and the good performance of the European and Middle-Eastern Wholesale channel, offset the slowdown in the US Wholesale channel, influenced by the momentary closure in the quarter of observation of the Neiman Marcus stores. In the Retail channel, there is a very strong growth for the stores in Genoa and S. Moritz, with sales more than doubled in both stores compared to the second quarter of 2019. Precisely because of the excellent response of the winter season, the store di S. Moritz will also remain open for the summer season, to take advantage of the location’s high-level tourist force. Revenue from the Milan stores inside the Baglioni Hotel, still closed, in Portofino, which has reopened only a few weeks ago, and the Prague franchise, which, however, since the post reopening lockdown in June, he recovered very well. The Special Sales channel remains slightly below the figure for the same quarter in 2019, but growing in comparison between the data of the first half of 2020 compared to 2019.

La nuova collezione Dedalo di Gismondi 1754 — La collezione Dedalo di Gismondi 1754

Overall, in the first half of 2020 the revenues of Gismondi 1754 instead showed an increase of 6% compared to the same period of 2019. The result, in fact, grew to 2.3 million (2.2 in the first half of 2019), supported by the strong growth in revenues in the first quarter of 2020, 57% higher than in the first quarter of 2019 (465,269 euros), and by the continuous operation of the company on the market even in the most critical months of the pandemic.

Globally, the months of April and May were the most complex. The good performances of the first part of the year and the continuity in the business that we have been able to offer even during the lockdown, lead us to close the half year in any case in revenue growth, with a very positive result, also because in contrast with the average in our sector that, in this historical moment, is losing about 30%. The start of the second half is then starting to send us very good feedback from some direct retailers such as Genoa, from the Prague franchise and, above all, we begin to generate the first substantial sales from the e-commerce channel, launched in May and already operational on the site. and from the social pages of Gismondi 1754. The digital channel will concentrate further efforts of the Company as the change in customer buying habits determined by Covid-19 has moved many buyers to online. We are ready to take this opportunity without distorting our sensitivity towards personal relationships and maximum attention towards our customers.
Massimo Gismondi, CEO of Gismondi 1754

A flowery meadow for Gismondi 1754

Published on May 4, 2020

Rings/bracciale/Showroom/COLLANE

Anello in oro bianco, diamanti e zaffiri blu

Nothing is more evocative than the spring of a flowery meadow. And a collection of Gismondi 1754 is called just like that: Prato Fiorito (means just Flowery Meadow). As you may have guessed, the jewels are inspired by the shape of flowers, but of course they are made up of gold and gems. To be precise, those of the Prato Fiorito collection are made of 18-carat pink and white gold with white and fancy brown diamonds, pink and blue sapphires and emeralds. The precious stones are pear-shaped and joined at the point where they thin, where there is a small round cut diamond.

Orecchini con diamanti, zaffiri rosa e smeraldi

The stones therefore make up colored petals, but with one exception: one of the petals, in fact, is represented by a colorless diamond. The Maison of Genoa associates this collection with particular moments, which can be Mother’s Day, but also a particularly important anniversary, so much so as to be celebrated with a quality jewel. Precious flowers make up rings, bracelets, earrings and become a pendant for the thin white or pink gold chains.

Bracciale in oro bianco, diamanti, zaffiri blu e smeraldi

Bracciale in oro rosa, diamanti e zaffiri blu

Collana della collezione Prato Fiorito, Gismondi 1754. Diamanti, zaffiri e smeraldi

The Essenza collection by Gismondi 1754

Published on March 27, 2020

COLLANE/Rings

Orecchini con diamanti, smeraldi, zaffiri rosa

Celebrated and awarded at the Couture Design Awards 2019, the Essenza collection is probably also the essence of fine jewelry interpreted by Gismondi 1754. The Genoese jewelery company, which after landing on the Aim list of Borsa Italiana is projected on the markets international, presented this collection as a flagship, which over time has increased the number of petals, to remain in this metaphor. Necklaces, rings, bracelets and earrings have been enriched with colored stones, which liven up jewels that do not go unnoticed.

Alta gioielleria Gismondi 1754, collana e orecchini della collezione Essenza, in oro bianco, diamanti e zaffiri

The collection is based, according to Gismondi 1754, “on the breakdown of the conventional composition of a classic jewel into its various components”, ie stones such as pink and blue sapphires, white and fancy diamonds, white or pink gold. The jewel was then reassembled, reduced to just the essential elements, following the creative style of Massimo Gismondi, to give life to original shapes, but without losing its classic soul. In short, jewels for a great evening or great occasions.

Anello doppio in oro bianco, zaffiri rosa, smeraldo e diamanti

Anello doppio in oro bianco, smeraldo e diamanti

Coronavirus, the strategy of Gismondi 1754

Published on March 12, 2020

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The coronavirus, which has also affected the jewelry companies, explains Gismondi 1754, can be defeated with just one vaccine: diversify the sales locations. The Genoese jewelery company, for example, after the DJWE-Doha Jewelery Watches exhibition, the most important exhibition dedicated to the world of jewelery and watchmaking which was held in Doha at the end of February 2020. At the end of the exhibition, dedicated mainly to retail customers (orders for 200.000 euros), Gismondi 1754 has formalized the agreement with the Alfardan Group for the opening of a Gismondi 1754 corner at the Alfardan department store in Doha, which will allow the Genoese brand to land continuously in the Qatari market.

I want to reassure our customers, our investors and shareholders that we are facing the moment with awareness and the right responsiveness, so as not to be sensitive to the effects of the Coronavirus emergency and we are already working to put in place alternative strategies that allow to optimize and realize the opportunities that the market is offering us. The agreement with Alfardan gives us a strong impetus in a strategic country, as we will strengthen the channel with the United States. Being present in different countries in the world allows us to be able to move with elasticity and be reactive in receiving market signals, comforted by the appreciation of customers and dealers who increase the demand for our jewels at the level of individual regions.
Massimo Gismondi, CEO of Gismondi 1754

Gismondi 1754, which is a publicly traded company, is also keen to reassure its investors and stakeholders that it has already planned a contingency plan to support turnover for 2020, being able to estimate today a foreseeable decrease in the revenues of the Portofino seasonal shop and that of Milan which, despite being closed from 25 February in compliance with the decrees issued by the Government, in the first two months of 2020 recorded an increase in sales of + 226% (44,010 euros), compared to the same period of the previous year.

The plan provides for the hijacking of part of the stock of stores in Italy in the US market, intensifying the American sales network (air blocking permitting). At the same time, although the Company had established in its business plan to make online sales operational since 2021, given the current situation, the management team decided to immediately accelerate the plan for putting the collections online, starting the negotiation for the sale of products on international digital platforms in order to make the e-commerce service operational already by spring 2020.
Finally, the data from the Saint Moritz store were very good and, although closing a week in advance, between January and 10 March 2020 recorded + 34% (equal to sales for 90,546 euros), compared to the same period last year.

Molto buoni, infine, i dati del negozio di Saint Moritz che, pur chiudendo con una settimana di anticipo, tra il mese di gennaio e il 10 marzo 2020 ha registrato +34% (pari a vendite per 90.546 euro), rispetto allo stesso periodo dello scorso anno.

Collana con diamanti e smeraldi di Gimondi 1754 vincitrice a Couture Design Awards

The jewels of Gismondi 1754 to conquer Qatar

Published on February 25, 2020

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The luxury market in the Middle East closer to the jewels of Gismondi 1754. The Genoese company, which recently went public on the stock exchange, has signed a partnership with the Alfardan group, one of the most important private players in Qatar, specialized in various sectors of luxury. The first step of this agreement will be participation in the DJWE-Doha Jewelery Watches exhibition, the most important exhibition dedicated to the world of jewelery and watchmaking, on stage in Doha until February 29, 2020.

The agreement with Alfardan in Qatar provides for the introduction of the Gismondi 1754 brand in the local market and, based on the interest shown by the public, the sale of jewelry is expected through the commercial network of the Alfardan Group, which in the jewelry sector boasts a long tradition since 1952, when the founder, Ibrahim Alfardan, in addition to being one of the largest pearl dealers in Qatar, was credited as a supplier of jewelery for the Royal House.

Anello in oro rosa e diamanti della collezione Aura

This highly prestigious agreement represents a further step in our expansion strategy. The high level of creativity and quality of our jewels and the great influence of Alfardan Jewelery in Qatar will allow us to start our presence in the Gulf area, with the concrete prospect of starting a collaboration for the years to come. A partnership that is in line with the plans announced at the IPO stage to investors, that is to say to aim firmly on the growth of the wholesale sector also through the presence at the main international fairs, where we are obtaining very positive results.
Massimo Gismondi, CEO of Gismondi1754

The jewelery fairs seem to lead to a positive result for Gismondi: in VicenzaOro January the company received orders for 472,000 euros and nine new customers expressed strong interest in being able to have the brand in their stores. The new orders were received mainly from very representative multi-brand jewelery dealers located in different parts of the world. Overall, the Vicenza fair brought dowry agreements with seven new dealers in Montecarlo, three in Dubai, Bucharest, Tirana and Manama Bahrain. Neiman Marcus, the leading US luxury retailer, has defined, for the first time after three years of collaboration, an order already in delivery.

Collezione Aura, orecchini in oro rosa e diamanti

We are only us: Gismondi 1754 celebrates Valentine’s Day

Published on February 4, 2020

bracciale/Showroom/Rings

Seen from the outside, they are him and her. Seen by he and she: it’s us. The couple thinks of the plural, especially on Valentine’s day. And, not surprisingly, the collection proposed by Gismondi 1754 to celebrate the day of lovers is called Noi (means we). The very shape of the jewelry alludes to multiplicity: white or yellow gold intertwines in an inseparable bond. The inspiration, according to Massimo Gismondi: “Two lines that chase and meet. The collection is inspired by the love relationship within my family, towards my wife to define that union and that cohesion that makes the bond unique “.

The Noi collection maintains respect for deliberately sinuous asymmetric shapes and disordered lines, is extremely light and innovative in design, communicating with a delicate overlapping of stones. The collection consists of rings, bracelets, necklaces and earrings. Alongside white, pink or yellow gold, emeralds, blue and pink sapphires are also used.

Bracciale in oro bainco e diamanti — Bracciale in oro bianco e diamanti

Gismondi 1754 enters the Four Seasons hotels with Maris Collective

Published on January 27, 2020

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Gismondi 1754 has signed an agreement to present its jewels in Maris Collective stores, a brand that owns and manages 25 multi brand stores specializing in the retail of high-end clothes, accessories and jewelery in many of the best luxury hotels and resorts in the world, from California to the Caribbean to Costa Rica to Hawaii.

Seven of these stores are located inside the Four Seasons hotels and it is in the Maris Collective shop of the Four Seasons Resort Hualalai (Hawaii) that Gismondi 1754, at the end of December, inaugurated the first corner, with the Aura, Dedalo and Noi collections. In the short to medium term, the agreement provides for other openings in the Four Seasons Resort Punta Mita (Mexico), Four Seasons Resort Lanai (USA), Four Seasons Resort Costa Rica, testifying to the expansion process underway in North and Central America .
The Genoese jewelery company was recently listed on the Aim market of Borsa Italiana.

Anello doppio in oro rosa e diamanti della collezione Noi

We are very pleased to embark on this adventure with Maris Collective, the high level of their luxury selections honors us. This agreement is synonymous with the acceleration of all those actions already planned in our business plan to achieve the strategic objectives which, thanks to our recent listing on the Stock Exchange, can now enjoy a strong boost.
Massimo Gismondi, CEO of Gismondi 1754 and designer

Gismondi 1754 debuts at VicenzaOro with six collections

Published on January 17, 2020

COLLANE/Showroom/Rings

Bracciale della collezione Prato Fiorito

Debut with a bang for Gismondi 1754. The Genoese company, after being listed on the Milan stock exchange, decided to participate in VicenzaOro January. A visibility that is accompanied by the presentation of six jewelry collections.

Essenza. It is a collection composed of earrings, rings, bracelets, necklaces, in pink or white gold, emeralds, rubies, sapphires and diamonds, it is a tribute to lightness and is based on the deconstruction of a classic jewel. The emerald and diamond necklace was awarded this year in Las Vegas with the famous People’s Choice Design Awards, and is presented at VicenzaOro in a tanzanite and diamond variant.

Essenza, la collana in smeraldi e diamanti premiata con il People’s Choice Design Awards

Dedalo. Dedicated to the mythological character and his ingenuity, in its decorative pattern it refers to the labyrinthine alleys of Genoa. The collection consists of rings, bracelets and earrings in pink gold and white diamonds. It also features a male version in burnished gold and black diamonds.

Era. A tribute to the family and its patron goddess of antiquity, Hera, the mother of all gods and wife of Zeus. His symbol animal was the peacock: in fact the jewels of this collection are inspired by the feather of this bird, which consists of rings, bracelets, necklaces and earrings in white and pink gold, emeralds and diamonds, pink sapphires and diamonds.

Noi. It symbolizes the romantic meeting of two souls in love who chase each other, merge and cross endlessly. The collection consists of rings, bracelets, necklaces and earrings in pink, white gold and diamonds.

Collezione Noi, anello doppio con diamanti

Prato fiorito. It is inspired by a mountain meadow, on a sunny day in spring. The collection consists of rings, bracelets, and earrings in white and pink gold, diamonds, emeralds, pink and blue sapphires.

Aura. The collection represents the meeting of the energy of the cosmos with that of the individual and his soul, represented by seven concentric circles, arranged in a concave and convex way, to create a sort of channel through which we ideally absorb and release energy. The collection consists of rings, bracelets, necklaces and earrings in pink gold and diamonds, black and white enamel.

Gismondi 1754 strengthens marketing with Francesca Ventura

Published on January 15, 2020

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Gismondi 1754, a company listed on the Aim Italia market, announces the entry of Francesca Ventura as commercial director of the group. The manager will be responsible for the international development of Gismondi 1754, with particular reference to the definition of strategies and synergies functional to the expansion and consolidation of the brand in the world. Ventura will also coordinate the American agency SoBe Luxury, which for three years has been ensuring a solid brand development for Neiman Marcus and six multibrand stores, and for which an important growth plan is foreseen in the next three years.

In her professional curriculum, Francesca Ventura has held the role of foreign business developer for Chantecler for four years and, previously, she was for nine years in Pomellato where, as the last managerial position, she held the role of wholesale manager at an international level.

This appointment represents a further step in the implementation of the commercial growth path on international markets, which are increasingly strategic for the Group’s development plan, already planned following our recent listing on the Stock Exchange.
Massimo Gismondi, CEO of Gismondi1754

Simultaneously, Umberto Vano, an agent with a rich portfolio of clients in Spain and Portugal, with a background in Chantecler and Pomellato, and Fabrizio Saini, agent from Stephan Hafnere, great expert of the Middle East and markets, also join the commercial division. of Eastern Europe, where over the years it has built important commercial relationships.

Gismondi 1754 debuts on the Italian Stock Exchange and aims to expand

Published on December 18, 2019

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Orecchini Essenza con diamanti e smeraldi

The Italian Stock Exchange has welcomed another jewelery house, the Genoese Gismondi 1754, which closed the first day of trading with a rise of over 1.5%. The company debuted on the Aim list, reserved for medium-small companies, which includes 132 companies. It is a good sign for the world of jewelry, which after the farewell to Damiani’s list was represented only by Fope, which was listed three years ago. The listing should serve the company especially to expand its distribution channels.

It is the first step in a dream that began many years ago: to bring Gismondi1754 into the elite of jewelry, giving it a presence and recognition even outside Italy. The desire to quote us was born a little over a year ago and we believe it is the best choice to give an impulse to the growth of the brand on an international level, where to enhance our conception of exclusivity and lifestyle provider. In recent years we are growing in a harmonious and constant manner and, with the IPO collection, we feel even more confident that we can achieve the development goals of our industrial plan, keeping faith with our inspiring principles and the great tradition of made in jewelry Italy.
Massimo Gismondi, CEO of Gismondi1754

Here are the details of the transaction: during the placement the company raised 5 million euros. The free float at the time of admission is 38.5% and the capitalization is equal to 13 million. Gismondi was assisted by EnVent Capital Markets as nomad and global coordinator. Banca Akros, on the other hand, was the operation specialist.

Borsa Italiana is pleased to welcome Gismondi 1754 to Aim Italia, a historic Genoese company that operates in the Personal Luxury Goods segment, with a marked creative ability and high production flexibility. We believe that access to the capital market represents an important opportunity for growth and visibility for Gismondi, which will allow the company to consolidate its positioning and realize ambitious projects at international level.
Fabio Brigante, Head of Mid & Small Caps Origination, Primary Markets, Borsa Italiana

The two faces of Gismondi 1754

Published on June 7, 2019

Showroom

Gismondi 1754, la collana della collezione Essenza indossata

The jewels of Gismondi 1754, the Maison in Genoa that won a Couture Design Award ♦ ︎

Fine jewelry and high jewelry: the production of Gismondi 1754 travels on a two-track family-run business based in Genoa. La Maison won the Couture Design Awards in the People’s Choice category. A sign that everyone loved the necklace from the Essenza collection, made with a cascade of diamonds and emeralds. But, alongside unique pieces of fine jewelry, Gismondi 1754 also presented more traditional precious jewels, such as the Dedalo collection, in rose gold and diamonds, with geometric grooves running through the metal. A modern line, current, very European, very Italian design, which follows the most famous Aura collection, where the common thread is instead the concentric circles.

Jewels that will be appreciated besides Genoa, the birthplace of the brand and company headquarters, also in the boutiques of Portofino, Sankt Moritz, Milan, Naples, Prague and St. Petersburg, where the brand is present. Giulia Netrese

Anello in oro bianco con acquamarina e diamanti

Collezione Aura, oro rosa e bianco e diamanti bianchi

La collana della collezione Essenza indossata

Anello della collezione Essenza, in oro bianco, diamanti, smeraldo

Orecchini in oro rosa con zaffiri rosa e diamanti bianchi

Orecchini della collezione Fiocco con diamanti bianchi e zaffiri blu

Orecchini Rugiada con smeraldi da 15 carati e diamanti

The circles of Gismondi 1754

Published on January 6, 2018

bracciale/Showroom

Anello della collezione Aura in oro lucido

Gismondi 1754, a long history between concentric circles and a stage with Jane Fonda ♦ ︎
It’s September 19, 2017: Jane Fonda at the Emmy Awards wears an impressive set of diamonds and emeralds. The signature is that of a jeweler from Genoa, Gismondi 1754. Who almost ran the risk of losing this global stage: the Rugiada jewelery set, designed by the owner and designer of the Ligurian Maison, Massimo Gismondi, the day before the ceremony, was still in Italy. After the final approval in Portofino, the necklace and the matching earrings were sent to the historic boutique in Genoa for the last control and the insurance procedure, before taking them to the United States, where the Hollywood star finally wore it. To make these jewels it took 600 hours of work of ten artisans.
The history of Ligurian jewelery starts from afar. It began with Gio Batta Gismondi, in 1754, a goldsmith in Genoa. From father to son, the goldsmith’s shop continued its activity, initially with a specialization in silverware and religious jewelery. Until 1995, when Massimo Gismondi joined the company together with his uncle. In 2011, however, decided to separate, while remaining on good terms, to focus on luxury jewelry. And this is how Gismondi 1754 has become a luxury jewelery brand with boutiques in Portofino, St. Moritz and London. Graduated in gemology in 1994, Gismondi specialized in jewelry with diamonds, pearls and colored stones. But he also prefers the pure design of the jewel, as evidenced by one of his latest collections, Aura, played on the geometry of concentric circles in gold, enamel and diamonds. Giulia Netrese