De Beers invented, half a century ago, the slogan “a diamond is forever”. But the principle does not apply to itself: the
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Its name is aventurine, but it is not looking for adventures: it is a stone increasingly used by jewelers. Here are the
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High jewellery and diamonds are almost synonymous. A principle that De Beers, the diamond giant, knows well. The brand has launched the
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Here are the most famous and beautiful jewelry advertisements ♦ What have been the best advertising campaigns regarding jewelry? Most, let’s face
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In Paris during the week dedicated to haute couture, the jewels of the new De Beers collection, Forces of Nature, were also
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If the diamond giant, the one who coined the claim “a diamond is forever” chooses to compete with itself, there is something
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Are natural diamonds or lab-grown ones better? Which diamonds are more sustainable? And which ones have a greater value over time? Questions
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High jewelry that transforms itself and becomes the subject of a metamorphosis. It happens with the new De Beers collection Metamorphosis which
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Color challenges for diamond enthusiasts (and investors). After the record-breaking pink diamonds, a new auction is expected but centered on a different
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The three techniques of jewelry that you absolutely must know if you do not want to make bad figures. The first is
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