A diamond is forever, but also the advertising: De Beers it is going to revive the famous campaign slogan that has become
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The beauty of the law of chaos: according to the experts at Professional Jeweler, there is a growing tendency among jewelry designers
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It is worth 14 million euros: that is how much the pink diamond sold at Sotheby’s in Hong Kong was sold for.
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According to Rappaport, the bible of the jeweler and the stones merchants, demand of engagement and wedding diamond jewelry, is stronger than
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Haute couture and high jewellery: De Beers also took advantage of the Paris week packed with fashion shows to present its high
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When in 1947 De Beers invented the slogan a diamond is forever, addressed it to men’s wallet and women’s heart. And now
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Diamonds are gold. Or rather, the sale of diamonds is truly rich: De Beers, the world’s largest group in the diamond sector,
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A brand that is the very symbol of diamonds, De Beers, offers a new concept: “For you forever”. In practice, De Beers
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Danish jewelry brand Pandora has hired the silver medalist in figure skating as a brand ambassador in the United States. The curious aspect
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Leonardo DiCaprio beats De Beers? The evil ones thus welcomed the news from the Responsible Jewelery Council, an association for ethics in
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