Ottaviani total look 

[wzslider] Almost a total look, the approach to the world of jewelery by Ottaviani: «The set jewels? Fine, but you can wear a single piece, just one but voluminous, for example an methacrylate earring combined with hand-crafted rhinestones colored pashmina, to be glamorous. Even a necklace worn with a precious clutch, it getting more special», says Laura Ottaviani, CEO of the historic company specialized in silver manufacturing (it was founded 70 years ago in Recanati), which in 2010 has decided to diversify production with jewels. A winning choice, rewarded by the market as this segment accounts for half of turnover (14 million euro): «At the historic collection we have added the silver jewel and then jewelry made with less noble materials such as bronze and brass, mixed with semiprecious stonesand Swarovski crystals, very colorful and impressive with an affordable price, from 38 to 200 Euros. Our proposal of fashion jewelry, with goldsmith quality was a true innovation in jewelry, where before the alternative to gold and silver were only steel objects extremely essential. So, we brought in a very traditional world more than a possibility of sale out», continues Ottaviani, who launched this year a hand-sewn applications stones clutch line, with, the pashminas and wrist watches for men and women in silicone, with a fun and colorful packaging, with toolbox and ice cream shapes. «Every three months, we propose new seasonal collections with a mix of precious accessories, for this summer we have the fashion colors such as yellow and turquoise, which I also wanted to add fuchsia. But the white pearl theme combined with the mother of pearl is one of our bestsellers, such as necklace sculpture put together with a clutch of white beads». The next issue will be in September with 250 new pieces. A preview? «It will be a colorful Christmas, from the traditional red in various shades, then the total black in onyx and total white with torchon bracelet,» concludes the manager-architect, which is preparing for landing in Asia with a distributor in Hong Kong confident on the spontaneous interest among foreign customersin the last two Vicenza’ fairs. «It is not true that these markets are only for super luxury products: the entry level segment has no problems in Asia, because the downward position is offset by Italian aesthetics and quality of workmanship. In our past there has always been innovation product or technology or presentation. And I like to think we can continue on this path even outside the country».