Lucky charms, modular bracelets, cheerful and precious pendants: Aaron Basha’s jewelry, New York ♦
In 1950, Aaron Basha’s Middle East was not the same as today. He was a young jeweler born into a family that supplied the rich and royals, determined to conquer the New World, that is, America. He succeeded. Specializing in pendants for necklaces and bracelets, he conquered not only New York, but also Hollywood: many movie stars have worn his jewelry, considered vaguely hippie (but luxurious). Today, the Aaron Basha brand is led by Regina Basha, the new generation of the family.
From the East, the brand has imported shapes and images that are common in its world of origin, such as the anti-bad luck eyes, which have become cool. The design of charms and pendants is not particularly innovative if looked at with European eyes, but on the other hand the elements are made with carefully chosen precious stones and gold.
Founder Aaron Basha has indeed done it well: born into the third generation of a family of jewelry merchants, he learned the art of cutting diamonds as a young man. Thanks to his deep knowledge of the trade, he has been able to combine popular collections, such as the one against the evil eye, with the quality required by an audience willing to spend even many thousands of dollars for a single pendant. As in the case of one of his most famous collections, which uses the shape of small children’s shoes: conceived to celebrate the birth of his first grandchild, it has convinced those who want to make a precious gift dedicated to motherhood and family.
