Leonori’s jewelry store, an Italian Maison that is on par with the big ♦︎
Between Forlì and Ascoli Piceno, a stone’s throw from the beaches of the Adriatic Riviera, Leonori manages to offer high-level jewellery. Leonori Gioielli is a Maison founded by Agostino Leonori in 1962: a master jeweler who studied at the Goldsmith School of Valenza, the cradle of Italian fine jewellery, and then worked for over 20 years in companies in the sector. Having learned the secrets of the trade, he returned to his native Forlì where he opened a small jewelery shop, which grew over time.
2024 marked a new step forward, with a new headquarters-showroom inside the former Episcopal Seminary of Ascoli Piceno, in the Marche region: a building dating back to 1400, which belonged to the curia until the middle of the last century. The showroom is located near the city’s historic cathedral. The building that houses Leonori’s jewels has been restored with full respect for the original architecture and symbolizes the new direction of the Maison through a space of historical and artistic value.
After the founder started it in the 1960s, the company’s history continued with his children Cesare, Lucio and Daniela, who expanded the business and attracted the attention of customers in Italy and abroad. Cesare, in particular, a few years later established relationships throughout the world to import diamonds from Tel Aviv, emeralds from Colombia, rubies from Burma and sapphires from Ceylon. An excellence that focuses heavily on the foreign market (for example, with its presence at the International Jewelery London), thanks to its jewels that stand on par with those of the great Maisons. Today Leonori is led by the third generation of the family, represented by the creative director Eleonora Boccalatte, who has renewed the collections and expanded the company’s range of action by also focusing on Asian markets, from Singapore to China.
