Carrying a weapon is no joke, especially for a woman. Now, however, it could be a source of pride. Milano Calibro 12, a name that recalls the underworld of the Seventies, is the name of the jewelery line to which Elisabetta Canalis lends her face. The collection is signed by First People First, the artisanal jewelery brand born in 2012 from the idea of the creative Beppe Callegari and Arianna Alessi, partner of the owner of the Only the brave holding Renzo Rosso. Until now, the collections had been designed by little-known designers and were sold through the Yoox e-commerce channel, but with this one (on sale on the First People First e-commerce) a new project begins, in collaboration with the celebrities, which plans to donate part of the proceeds to charity. To inaugurate the initiative, Elisabetta Canalis, a historic friend of the couple, who knows the problem of weapons well, having moved to America, where «the government is trying to do something to remove guns from the daily life”, commented the showgirl. The bond with Renzo Rosso does not stop at the emotional issue alone, because Canalis herself decided to donate a portion of the proceeds to Rosso’s Only The Brave Foundation, who today was alongside his partner, who has already announced that with the next collection «we will help a Milanese orphanage, thanks to the collaboration with Saturnino».
