Recarlo continues its march. After opening the corner in the Brian & Barry Building in Piazza San Babila, Milan, the maison inaugurates another space inside the first premium department store Coin Excelsior in Italy, in Via Cola di Rienzo, Rome. «The choice for the new Roman corner is to offer the possibility of treating yourself and giving a little piece of joy to a wider audience, without age and without waiting for a special occasion», say Giorgio and Paolo Re, vice presidents of the family business. «This is why we decided to dedicate this new space to the Fresh collection, our new line of jewelry that expresses the light essence of the fruit of years of work and research». Inspired by the greens and reds of rhubarb leaves, the Fresh packages stand out for their originality: they have been defined as the «best luxury packaging» in the latest edition of the Brand Identity Grand Prix competition.
