Foundrae, it is fashionable the past revisited through a label for Cuban cigars ♦
Story of a fashion manager who becomes a successful jewelry designer. Not only: Foundrae jewels are considered trendy, very sophisticated, very original. She is Beth Bugdaycay, who in 2015 together with her husband Murat founded in New York the Maison. Until that year she was Ceo at Rebecca Taylor brand. But the vocation to the jewelry was sudden and irresistible. So, within a few days, she left the place by managers to become jeweler.
But along in her own direction: the jewels, in fact, have a very different shape from the others. Resemble badges, medallions, coins, chevalier, even to those of colored paper rings surrounding the Cuban cigar. Everything is born, says Beth, from his family traditions, which date back to 1200. Among a family crest and a book on which to chase the stories of his ancestors, she was inspired by a vaguely vintage style, but in a unique way. The jewels are made of gold, with colored enamels and some small diamond placed at strategic points. But the impression is really something different, and that’s why in New York collections Foundrae are at once considered very cool. Lavinia Andorno