In China among women it spreads leasing for luxury jewelry.
The China’s passion for jewelry did not stop. But, according to the China Daily newspaper, also it spreads another trend: the luxury jewelry leasing. Chinese Women, in fact, no longer want to wear great jewelry only on the rare occasion of ceremonies or important events. But to flaunt more often in bracelets and necklaces social occasions, however, they must hold an appropriate replacement.
Here, then, that are born companies which offering a lease agreement for high-end jewelry, like jzhubao.com. It’s a possibility that there is some time in the West, but that is a novelty in China. According to Zhang Xinning, CEO of jzhubao.com, the market potential is huge. One problem, though, is the lack of standards for secure authentication of jewelry. According to Neil Wang, president of market research agency Greater China and of Frost & Sullivan analysts, the social status of Chinese women and quality of life are improving: they are focusing on aspects such as aesthetics, style, the label, socializing and networking. A leasing contract with Vip jzhubao.com needs a 20,000 yuan deposit (2700 €), and a cost of 400 yuan per year. You can wear jewelry under a value of 2 million yuan 270 thousand euro), get 9.8% discount on online purchases, free jewelry cleaning, access to a lounge reception, attending dinners and other activities social organized ad hoc. Federico Graglia
