Swarovski has decided to close within a year the brand lolaandgrace.
Farewell to Lola and goodbye to Grace. Lolaandgrace, the trademark of the Swarovski group dedicated to a young audience and with collections of jewelry at low prices, would still have some months to live. The Austrian brand, as revealed by the British site Professional Jeweller, decided to cease production of lolaandgrace range. The turning point would be part of a strategic review of the portfolio of brands, which seems to point to a higher class of buyers. The path for the brand, according to the site, is a gradual disengagement that could take up to a year. Eventually the lolaandgrace team will be partly absorbed in the mother house Swarovski. The Austrian company specializing in crystals, launched lolaandgrace in 2011 with the idea of entering the market of affordable jewelry. But it is already very crowded with fierce competitors. Federico Graglia
mi piacciono tantissimo i gioielli della lolaandgrace. mi dispiace che avete chiuso i punti di vendita. vorrei trovarlo il modo di comprarli di nuovo. mi potete aiutare
Ciao Natalia, noi (Gioiellis.com) non abbiamo chiuso nulla, siamo un sito di informazione, abbiamo semplicemente pubblicato la notizia. Il marchio lo ha chiuso Swarovski, e temiamo che oramai sia un po’ tardi per trovarle gioielli Lolla and Grace…