Say it with a flower. Or with a pendant. And without racking your brains over the meaning: just write it down. Francesco Minoli started from this idea to propose medals in silver and rose gold, all more or less different from each other, with a short text engraved between 18 (but they will increase). Some examples: «I love my followers», «Bon Weekend», «Kiss me stupid», «Je t’aime». Queriot, a brand founded by Minoli, has focused everything on the rapid and immediate way of communicating in the style of social networks applied to goldsmithing. «It was a success, in the first week we already sold one hundred coins», says the entrepreneur.












