After 30 years he decided to change the brand by adding her name: Digo, the historic Valenza company, now is called Valentina Callegher-Digo. The founder, designer and president of the jewelery brand, in short, has opted for a complete identification of the company, although he pointed out that the choice does not change the relationship with customers, let alone in the style of the products offered. They will continue to focus on skills goldsmith, the taste for quality and the processing patterns of jewelry. Gold, precious stones, pearls and search forms are the guidelines of this brand which is identified in the historic typical of products made in Italy, with the search for the collections of a “personal fit almost designer.” This result was achieved with “craftsmanship combined with the use of new technologies” that optimizes certain stages of the production process, “allowing us to make jewelry from top quality standard.” In short, a street that is in the middle between industry and handicrafts, as demonstrated by the new proposals. Valentina Callegher – Digo will participate at Baselworld 2016. Lavinia Andorno