The amazing creations (one in particular) of the Neapolitan designer with nickname Chreo ♦
On its website, she begins: “My name is Daniela Montella, but call me Chreo.” This stage name, which sounds as create verb plus an ‘h’, has its reason in the curriculum of the designer: Maturity of Art degree in applied section Metals and Jewelery Institute of Art in Naples, then apprentice in several workshops in contact with different master craftsmen, and different techniques.
Daniela Montella tells always that these experiences have taught her to build nineteenth century style jewelry, Art Deco, the Fifties. In short: she is not one of those designers who have an idea, draw a sketch on a paper and then leave to the goldsmiths the task of creating the collections. She, true artisan training, knows the problems and rules to follow to traformare ideas into jewelry. And her jewelery is made with the technique of casting and roughly assembled and finished by hand. The colored elements, peculiarities of the line, are made of resin. According to his description, the process is long and complex: mixing the pigments to obtain the desired color, the casting, with attention to avoid the threatening presence of air bubbles, the numerous finishing stages …
It should be added a chapter to explain the name, unusual, one of his collections: shit. It’s a wish of successful used in many countries among actors in the theater. The origin comes from the time when you went to the theater with horse-drawn carriages. If the show was a success and goings of cocci it was remarkable, as well as the amount of excrement that animals left on the road and that the public, unwittingly, introduced inside the hall. More people intervened, there were more droppings, as well as to the success of the show. So Chreo has thought of a collection auspicious jewelry containing horse manure. But sealed in the resin, is meant. Giulia Netrese
