Precious ideas for the head. These are the ones proposed by the super London jeweler Graff. The result is Hair & Jewel, with a model wearing half a billion dollars in precious gems in her hair. The result is spectacular. In reality it is a re-creation of a 1970 recreation, a black and white Graff advertising campaign, as you can see from the photo. In that case, however, the model was wearing a more modest value: 1 million pounds in jewels, in the hairdo created by the famous stylist Harold Leighton. At the time, the advertisement made quite an impression. “It was a very original idea,” explains today Laurence Graff, founder of the London fashion house. “Until then, images of jewelry were typically more conservative in style. That photograph broke the tradition and created the idea of diamonds being desirable even for younger women.” The new images were instead shot by David Slijper, while the stylist is Eamonn Hughes. The campaign was launched to celebrate Laurence Graff’s 60th anniversary in the jewelry industry.
In the hair of model Dalia Gunther there are 22 jewels worth 500 million dollars. A value that is a consequence of the stones used. In particular, two heart-shaped diamonds of 51.53 and 50.76 carats, to which are added a necklace and earrings. There is also the Stella Letšeng, one of the largest black diamonds ever discovered, and purchased by Graff in 2011. Then there is a Fancy Vivid Blue briolette of 10.47 carats in the pendant, a spectacular spectacular Fancy Vivid ring of 52.73 carats, and a Fancy Intense pink of 6.51 carats. It’s all a bit expensive, yes, but it doesn’t go unnoticed.
