Van Cleef & Arpels: a Valentine picking in the tradition of the Maison.
Nicolas Bos, CEO of Van Cleef & Arpels, is preparing to join the board of directors of Richemont, the Swiss luxury group where is the jewelery brand. The climb to the top floor is a sign that Van Cleef & Arpels maintains and enhances its charm not only from an aesthetic point of view, but also business. The commercial opportunities for the artistic heritage of a brand that has made the history of high jewelery are a lot. As is the case of Valentine’s Day, a traditionally event expected in the jewelry world. Van Cleef & Arpels, in particular, has selected from his vast catalog a series of pieces that fit the occasion. The idea is to indicate gift proposals for a wide range of portfolios. It ranges from earrings classic Alhambra collection from just over 2,000 euro, up to the pieces of fine jewelry from the value a lot higher. Here is the selection of proposals.
