Liu Jo Luxury Jewels Collection: at Baselworld, Nardelli Luxury it shows new watches and a collection of jewelry in between glamor and luxury. A little ‘as is the philosophy of the brand that has established itself in the fashion world. So not surprisingly, the collection is called Glamour: the theme is the logo of Liu Jo, recognizable in every piece. The jewels are available in three variants: gold, silver, and gold rose. The collection consists of four lines: Trama (weaving), as its name indicates, is made with the technique of small drillings. In this case the style adopts the circular shape, combined with the classic heart, with logo in crystals. The heart, but with a padlock (and with the key to open it), is at the center line of the Destini, who uses brilliant details for the initials of the logo and a hammered surface. The line Dolceamara, however, relies on a mix of chains with different geometries and volumes, alternating with touches of light: in this case the logo Liu Jo is discreet, place on micro hearts pendants and closures. Finally, the shining star in Hollywood style, to symbolize the power of women, is located in the jewels of the collection Illumina.
Alongside the jewelry, the brand presents new collections of watches. The brand extension was born from the partnership between Liu Jo and Nardelli Luxury, in 2006, thus increasing its offer. A special note concerns precisely the company led by Ceo and Creative Director Bruno Nardelli, who has seen the entrance of the former general manager of Fossil, Stefano Abbati (https://gioiellis.com/abbati-lascia -fossil-for-nardelli), which acquired the role of vice president with responsibility for internationalization and trade. The brand extension, in any case, it works: in eight years has sold 3 million of watches and jewelry. In Italy, the brand is present in more than 1,600 retail outlets. “Our presence at Baselworld is part of a structured internationalization strategy that sees the brand collect more interest in the major markets in the wake of the success of the first in Italy and now abroad by Liu Jo,” is the comment of Bruno Nardelli. Giulia Netrese
