Bruno Nardelli Archives | gioiellis.com

Bluemarine Fine Jewelry is born

Published on March 17, 2022

Anello in oro rosa 18 carati, zaffiri rosa e diamanti

After rebirth, a new life. Which also passes through the world of jewelry. The strategy of Marco Marchi, founder of the fashion holding Eccellenze Italiane and owner since November 2019 of the Bluemarine brand is clear. Rehabilitate the company, including through a painful restructuring, to relaunch it also by expanding its field of action. Objective (war and geopolitical jolts permitting): to get the Eccellenze Italiane listed on the Stock Exchange. In this context, the announcement of the birth of Blumarine Fine Jewelry should be read, in synergy with Bruno Nardelli, CEO of Liu Jo (another brand of the group). In 2008 Nardelli had started to produce Liu Jo branded watches and jewels under license.

For the first time in its history, Blumarine enters the world of jewelry with a project that will land for the first time in international markets where the brand is particularly appreciated, such as the United States and the Middle East.
Marco Marchi

Bluemarine was bought by Marchi two years ago, after a period of crisis, sold by the founder Anna Molinari. Marco Marchi founded Liu Jo in 1995 in Carpi (Italy), the historic knitwear district. Blumarine Fine Jewelry is, therefore, a license developed within the group by the company. The first collection, presented on the occasion of Vicenzaoro, has butterflies as its subject. It includes 18k gold jewelry, natural black and white diamonds, pink sapphires and emeralds. It is therefore placed in a medium-high range.

This collection expresses the values of an iconic Made in Italy brand like Blumarine. It will be distributed in international markets from September 2022 and in Italy from 2023.
Bruno Nardelli

Bracciale in oro rosa 18 carati, zaffiri rosa e diamanti

Collana con pendente a farfalla in oro giallo e diamanti

Orecchini a forma di farfalla in oro giallo e diamanti

Girocollo in oro rosa 18 carati, zaffiri rosa e diamanti

The Cuore capsule by Liu Jo Luxory in the Be a Sweetheart exhibition in Milan

Published on February 8, 2020

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The capsule collection Cuore presented by Liu Jo Luxury in the Be a Sweetheart, the heart in fashion jewelry, an exhibition organized in Milan, February 8-18 at Palazzo Giureconsulti, by Homi Fashion & Jewels in collaboration with the Poli.Design.

The heart is a must of our jewelry collections and in these 12 years we have proposed it through numerous reinterpretations that have always achieved great success. The jewelry collections, given the positive response on the market, are and will continue to be among the characterizing elements of the Liu Jo Luxury offer.
Bruno Nardelli, CEO of Liu Jo Luxury

The exhibition is dedicated to the interpretations of the heart in fashion jewelry, in its variations in balance between art and fashion, sacred and profane, love and feelings. The Liu Jo Luxury capsule is characterized by a design with a laced texture and consists of themed necklaces, bracelets and earrings.

Liu Jo Luxury is Liu Jo’s brand extension for watches and jewelery: it was owned by Bruno Nardelli’s Nardelli Luxury, which became Liu Jo Luxury in 2017, a joint venture between Liu Jo and Nardelli. The new company has Bruno Nardelli as CEO, while president is Marco Marchi, who is the sole director of Liu Jo. Liu Jo Luxury was born with the aim of consolidating the positioning of the brand on foreign markets.
Be a Sweetheart, the heart in fashion jewelry
From 8 to 18 February 2020
Milan, Palazzo Giureconsulti
Hours: 10.00 / 18.30 – Free admission

Liu Jo in Basel with Glamour

Published on March 16, 2015

Showroom

Liu Jo Luxury Jewels Collection: at Baselworld, Nardelli Luxury it shows new watches and a collection of jewelry in between glamor and luxury. A little ‘as is the philosophy of the brand that has established itself in the fashion world. So not surprisingly, the collection is called Glamour: the theme is the logo of Liu Jo, recognizable in every piece. The jewels are available in three variants: gold, silver, and gold rose. The collection consists of four lines: Trama (weaving), as its name indicates, is made with the technique of small drillings. In this case the style adopts the circular shape, combined with the classic heart, with logo in crystals. The heart, but with a padlock (and with the key to open it), is at the center line of the Destini, who uses brilliant details for the initials of the logo and a hammered surface. The line Dolceamara, however, relies on a mix of chains with different geometries and volumes, alternating with touches of light: in this case the logo Liu Jo is discreet, place on micro hearts pendants and closures. Finally, the shining star in Hollywood style, to symbolize the power of women, is located in the jewels of the collection Illumina.
Alongside the jewelry, the brand presents new collections of watches. The brand extension was born from the partnership between Liu Jo and Nardelli Luxury, in 2006, thus increasing its offer. A special note concerns precisely the company led by Ceo and Creative Director Bruno Nardelli, who has seen the entrance of the former general manager of Fossil, Stefano Abbati (https://gioiellis.com/abbati-lascia -fossil-for-nardelli), which acquired the role of vice president with responsibility for internationalization and trade. The brand extension, in any case, it works: in eight years has sold 3 million of watches and jewelry. In Italy, the brand is present in more than 1,600 retail outlets. “Our presence at Baselworld is part of a structured internationalization strategy that sees the brand collect more interest in the major markets in the wake of the success of the first in Italy and now abroad by Liu Jo,” is the comment of Bruno Nardelli. Giulia Netrese

Stefano Abbati (a sinistra) e Bruno Nardelli.jpg

Liu Jo, catena della collezione Dolceamara

Liu Jo collana — Collana della collezione Trama