For Tuum, prayers and charity. The jewelry brand that offers a prayer on each piece, renews its agreement with Exodus, the Foundation of Don Mazzi, which has been working on education and social hardship since 1984. The feeling dates back to 2012, when Tuum launched a limited series of a thousand pieces of its Origine silver ring, with the task of telling an important solidarity project. In particular, the goal is to help Exodus in the program that it has been carrying out for years in Madagascar, where the Ambalakilonga community welcomes adolescents from orphanages, the streets or from disadvantaged family situations. The Tuum for Ambalakilonga project was expressed with three press conferences around Italy, chaired by Don Antonio Mazzi, the management of Tuum, and three godmothers: Cristina Parodi, Lorella Cuccarini and Mara Venier. Now Tuum launches the second jewel dedicated to this cause: a new special edition of its Incipit Filum, a silver element, with the shape of Africa, with the natural cotton of the bracelet that has the shade of the blue of the colors of the Exodus logo. Michele Alberti and Simone Finocchi, founders of the brand, together with their friend Don Antonio Mazzi, hope to conquer the hearts of many people: «We believe it is important to support the ambitious project of guaranteeing young people the future possibility, not only of economic independence, but also of greater decision-making autonomy. This is why we have decided to donate the entire proceeds to support the community of Ambalakilonga», they explained. The price of the bracelet is 70 euros.
