Chanel surprisingly sells online

Have you admired the new capsule collection by Chanel, Coco Crush, and don’t want to wait until the end of the month to rush out to buy it in boutiques? From mid-April and for three weeks, the six pieces by the French fashion house will be on sale on the e-commerce platform Net-a-Porter. Of course, they won’t cost less than the list price in stores, which starts at 19,000 euros for the high bracelet, 3,250 euros for the medium-band ring, and 1,970 for the thinnest version, but it is still a singular initiative given that Chanel, along with Celine, does not sell online, neither on its own site nor on any other web portal. In reality, an e-commerce project already exists and should start in 2016, and so this temporary sale only for jewelry seems more like a test than the beginning of a new alliance, but it is still a partnership desired for 15 years as declared on Instagram by Natalie Messenet, founder of the company sold in 2010, retaining the role of CEO, to the Richemont group, owner of many high-end brands, including Cartier, Van Cleef & Arpels, Piaget and Montblanc. Too early to predict whether the agreement will have other pop-up shops, in the meantime we need to see the results of this test.