Swarovski preview

They shine, but they are not brilliant. They are precious, but not unattainable. They are dense, but they are not stones. Swarovski crystals are the best of crystals. And they are also jewels, elegant accessories with a host of enthusiasts. Now Swarovski launches the Sparkling Moments campaign, with a suite of sparkling jewels at its centre. The campaign will last a year and will tour 34 countries around the world. Swarovski chose a photographer, Signe Vilstrup, to develop and express the new concept. «The idea was to show how the beauty and brilliance of jewels transcends the simple moments of a woman’s daily life», explains the photographer. The atmosphere is soft, with natural lights and golden filters, the scenery is realistic. The campaign features a collection of Swarovski’s most beloved and versatile products, including the Nirvana ring. Alongside, the Spring Summer 2013 new releases: Taina and, at the end of March, Tattica and Teodora. Bérénice Marlhoe, a French top model and actress who joined the circle of Bond girls, was asked to wear the sparkling collection. Hopefully she will have a life less full of risky twists and turns.