Lotus Silver: the silver jewelery of the Festina group are coming in Italy ♦ ︎
Spain’s silver arrives in Italy on the wings of Festina, a group that produces clocks, but also jewels. Festina is among the top luxury companies of the world. He was born in Switzerland at La Chaux-de-Fonds in 1902, in the 1940s he migrated to Barcelona, although production remained Swiss. The current group, Festina Lotus, was created in 1984 by Spanish businessman Miguel Rodríguez. Now Festina Italia announces the distribution of Lotus Silver collections, a silver jewelery brand. The group’s objective is to arrange jewelery distribution in a high quality retail network, through the construction of a 600 retailer circuit over a two-year period. In short, the Lotus Silver brand is likely to be popular even in Italy.
“With Lotus Silver, we come to the forefront of the precious jewel,” comments Paolo Galimberti, CEO of Festina Italia. “In Italy, we can now represent the entire range of the Group ranging from watchmaking creations, from the commercial range to the high range with Perrelet and Leroy, to jewelery, in a proposal divided into different brands and collections for positioning and concept, at the time themselves shared by the same quality approach. With Lotus Silver we aim to reach a targeted target of women who choose to express their femininity through a precious accessory in character and unique in style. ”
The Spanish Group sells five brand watches for the traditional market (Calypso, Lotus, Festina, Jaguar and Candino) and two jewelery brands (Lotus Style and Lotus Silver).
