Buccellati Archives | Page 2 of 4

The leaves on Buccellati’s wrist

Published on November 3, 2020

In autumn the leaves do not always fall. Buccellati, for example, uses silver to create leaves that will never fall. The series of leaf-shaped bracelets proposed by the Maison famous for its high jewelry is called Mario Leaf, and is named after the founder of the company. The leaves designed and produced by Mario Buccellati were proposed for the first time in the 1930s and are inspired by a botany book that was recommended to him by the poet Gabriele d’Annunzio in a letter in 1929.

The four leaves that make up the collection are all made of 925 silver, embossed or hammered by hand by master silversmiths. Each of the four bracelets is dedicated to a leaf type, which also takes on a symbolic meaning, with concepts such as growth, fertility and renewal. The olive leaf, for example, inspires a bracelet that symbolizes regeneration and peace.

Bracciale con foglia di nespolo in argento

The apple tree leaf is linked to the meaning of the fruit, which suggests the totality of heaven and earth, but also a symbol of knowledge. According to tradition, the medlar was the plant for the virtuous woman, but also a message of welcome and hospitality for foreigners. Finally, the tomato is a message of abundance and fruitfulness, a symbol of nourishment and strength.

Buccellati, bracciale con foglia di melo in argento

Bracciale con foglia di pomodoro in argento

Buccellati, bracciale con foglia di pomodoro in argento

Buccellati, bracciale con foglia di ulivo in argento

Buccellati changes house

Published on September 28, 2020

news

Il taglio del nastro con il sindaco Beppe Sala e il ceo Gianluca Brozzetti

Just a year ago, the Richemont group bought the Buccellati Maison from the Chinese group Gangsu Gangtai, which in turn had bought it from the Italian Clessidra fund. The transfer of ownership produced the first visible change: the headquarters of the company founded in 1919 moved to a new large headquarters, also in Milan. It is now located in a building designed by the historic architect Pietro Portaluppi, in via Brisa 5, city center. It is a building designed by the architect in 1950, in perfect rationalist style. The building was completely redeveloped with a retrofitting project curated by Park Associati.

Il nuovo headquarters di Buccellati a Milano

The headquarters, inaugurated with the ribbon cutting by the Mayor of Milan Giuseppe Sala, the brand ambassador Beatrice Borromeo, and the CEO, Gianluca Brozzetti. Along with offices and showroom spaces, there is also the atelier of artisans, who still carry out the popular Buccellati work by hand.

Beatrice Borromeo con gioielli Buccellati

Indian jewelry auctioned in Milan with Il Ponte

Published on June 29, 2020

news

Anello in oro giallo e argento con diamanti irregolari, rifinito sul gambo con diamanti rotondi. Diamante centrale a goccia

An auction featuring Indian jewelry is not ordinary. But this is exactly what the sale program organized by the auction house Il Ponte in Milan for the 2nd of July provides. There are about 500 lots on sale, among which a brand new collection stands out, the result of the activity of a traveler who, like a true pioneer, bought Indian jewelry years ago whose characteristic manufacture is enhanced by flat diamonds, decorations with enamels, pearls and gems.

Spilla in oro bianco, platino, con diamanti rotondi baguette

The appointment also includes the sale of jewelry from large Italian fashion houses, including Pomellato, Bulgari, Buccellati, Chantecler, Cusi, Damiani, Vhernier, as well as international brands such as Tiffany & Co and Van Cleef & Arpels. A section of the auction is dedicated to antique jewelry, including a double broche in white gold and platinum finished with diamonds (lot 886, estimate 2,600-2,800 euros). And more, the auction catalog lists coral jewels, sea-scented jewels and summer atmospheres, with two pink coral boules necklace (lot 642, € 3,300-4,500 estimate) and red coral (lot 636, € 1,600-1,600 estimate). Finally, among the lots there are also diamonds and natural pearls.

Demi parure composta da collier de chien e orecchini pendenti in oro rosso 333/1000 e argento, diamanti irregolari flat e huit-huit, rifinito con frangia di perle nere pendenti

Doppia broche in oro bianco e platino rifinita con diamanti

Pomellato, lunga catena in oro bianco e giallo trasformabile in collier

The appointment with Faraone Casa d’Aste is back

Published on June 5, 2020

news

After the long lockdown period, the desire for jewelry auctions returns. There are two scheduled in Milan, organized by Faraone Casa d’Aste. The dates identified for the sale are June 29 and July 20. Although, compared to past years, the health emergency of the past few months has, however, reduced the number of pieces that will be beaten by a third: they are 200 compared to about 300 usual ones. It should be added that the two appointments will also be strictly regulated by the health security provisions in force: they will be behind closed doors and in live streaming, with the participation of the public by telephone, via the web and through written offers.

The first auction, scheduled at 15.30 on 29 June, will offer the first 100 lots, divided into jewelery by the most famous maisons such as Buccellati, Cartier, Sabbadini, Chantecler and Cusi, but also watches from brands such as Rolex, Patek Philippe, Cartier and Jaeger LeCoultre. Among the jewels, in the catalog stand out a ring with Burmese no heat ruby weighing 3.80 carats, two rings with Colombian emeralds weighing 6.60 and 6.61 carats respectively, two diamonds of about 7.70 and 4, 02 carat.

anello con smeraldo colombiano — Anello con smeraldo colombiano

Other notable pieces are a pair of earrings in platinum, white gold and diamonds signed Chaumet, a Giraffe brooch and a Panthére pendant both Cartier, a Frascarolo bracelet, four Sabbadini bees and an eighties snake bracelet signed Pharaoh.

For watch enthusiasts, a 2001 Rolex Daytona steel and gold is on sale, with still film and seal as well as box and warranty, a yellow gold Patek Philippe Tegolino from the 1940s and a 1998 Jaeger LeCoultre Reverso Grand Taille Duoface with case in pink gold.

Anello in oro bianco, diamanti e smeraldo

Graff superstar at the Sotheby’s auction in Paris

Published on May 21, 2020

news

Collana di diamanti su platino e oro bianco di Graff

Do you love Graff’s jewels? An interesting occasion presents itself for you in Paris: the Fine Jewels auction organized by Sotheby’s on 27 May. To tell the truth, the jewels are many: 168 lots which include pieces by Bulgari, Boucheron, Buccellati, Cartier, Fabergé, Garrard, Suzanne Belperron and René Boivin, Piaget, Van Cleef & Arpels, etc. But, above all, the pieces signed by the London jeweler Graff stand out.

The most esteemed (110.000-140.000 euros) is an exceptional necklace with brilliant cut diamonds on platinum and 18 carat gold. Another valuable piece is a rounded ring with a pavé of rubies and diamonds, also by Graff. Still, pierced circle earrings with pear-shaped and brilliant cut diamonds, as well as round cut emeralds, a pendant with decorations with brilliant cut diamond pavé, on a chain decorated with brilliant cut diamonds in a closed setting, a necklace with emeralds and diamonds also by the English jeweler, and last but not least, a pair of pear and diamond-shaped round blue sapphires.

For those who love vintage, among the many jewels at auction, a pair of clip earrings with rock crystal and diamonds stands out, designed by Suzanne Belperron and René Boivin from around 1930.

Collana con pendente di diamanti e smeraldi

Orecchini con cristallo di rocca intagliato di Suzanne Belperron e René Boivin

A bunny in jewellery

Published on April 12, 2020

Showroom

Coniglio, oro rosa, occhio di tigre, madreperla bianca, onice

It is not necessary to wait for Easter and the arrival of spring to appreciate the rabbit-shaped jewels, the animal that more than others symbolizes the new season. In fact, rabbit-shaped jewels can be worn all year round, because they bring joy.

Anello con coniglio, oro rodiato, diamanti, smalto — Lydia Courteille, anello con coniglio, oro rodiato, diamanti, smalto

Swinging from an earring, hang from a necklace or peeking out from a ring, certainly rabbits are less soft than the real ones, but are equally charming and often very precious. Like the one that belonged to Bunny Mellon (Rachel Lowe Lambert Lloyd Mellon, extremely rich American philanthropist) in white gold and diamonds, grabbing an emeralds and rubies carrot.

Anello Alice in Wonderland con coniglio, in oro e diamanti — Mimi So, anello Alice in Wonderland con coniglio, in oro e diamanti

Ancient symbol for Estre the German pagan goddess of fertility and spring, in more recent times has become the fairy-tale character who brings children chocolate eggs at Easter. A less sugary but always playful in Alice in Wonderland style is the one by Lydia Courteille, who to this animal has even dedicated an entire collection in tourmalines and sapphires from pink to fuchsia. So, that it is colored, for example, the enamel of the ears for the pendant by Theo Fennel, or gold ring by Jacquie Aiche, or stylized like the charm by Katie Hillier, tender like the ceramic earrings by Nach and the charm by Ottaviani, here a jewel that tells us that spring is finally arrived. With a bunny of course. Lavinia Andorno

Bunny Mellon, spilla in oro bianco diamanti, rubini e smeraldi

Katie Hillier, collana con ciondolo in oro giallo e diamante taglio rotondo

Jacquie Aiche, anello in oro rosa e diamanti

Theo Fennel, charm in oro bianco, smalto rosa e pavé di diamanti

Aonie, orecchini in argento placcato oro

Buccellati, spilla in oro bianco, madreprla e diamanti

Jewels and royals things with Faraone Casa d’Aste

Published on October 2, 2019

Rings/news/bracciale

spilla fiore en tremblant firmata Bulgari realizzata in platino con diamanti a goccia, navette, tondi e baguette

Jewels, but also precious objects that belonged to kings and emperors to the sale of Faraone Casa d’Aste in Milan ♦ ︎

By now the pre Christmas auction of Faraone Casa d’Aste in Milan has become a tradition, like the typical cake of the city, the panettone, which in fact is eaten during the winter holidays. So, this year the sale at the auction of jewels, but also of watches and precious objects, is scheduled for Monday 11 November at the Four Seasons Hotels in Milan.

Among the jewels entrusted to the Patrizia di Carrobio auctioneer stand out an en tremblant flower brooch signed Bulgari made of platinum with teardrop diamonds, shuttles, round and baguettes for a total of about 20 carats, estimated at 150,000-170,000 euros, a platinum ring with emerald Colombian of 8.81 carats (90,000-100,000), a rare Colombian emerald oil of 4.18 carats (65,000-75,000), a ring with a pink sapphire of about 6.53 carats (25,000-35,000), a ring with Unheated Burmese ruby of about 5.50 carats (40,000-50,000). Furthermore, the catalog includes Buccellati jewels (with 22 lots, including a set of earrings and ring in white gold and diamonds, complete with box and guarantee and a ring in yellow and white gold with a sapphire of about 6 carats) and pieces signed Cartier, Pomellato, Vhernier, Webb.

anello in platino con smeraldo colombiano di 8,81 carati

Also in the same auction are precious objects that belonged to nobles of rank. Among the most interesting lots put up for auction are a rare snuff box from the Russian Imperial Court made by the Bolin jeweler, with an ivory miniature of the emperor Alexander II. The estimate is 100,000-150,000 euros. Still in the royal context, a yellow gold box and enamels depicting the initials of Carlo Alberto of Savoy and the Savoy coat of arms of the Kingdom of Sardinia probably produced in Turin between 1830 and 1850 (estimate 15,000-20,000 euros) are also for sale while a yellow gold cigarette case along with a set of cufflinks and yellow gold buttons with sapphires and diamonds (estimate 9,000-13,000) belonged to another type of queen, this time from the cinema: Marlene Dietrich. Box and set are accompanied by a signed letter.

The auction will be anticipated by four days of exposure in the welcoming Chalet, a Christmas installation in the hotel.

Anello con rubino birmano non scaldato di circa 5,50 carati

Raro smeraldo colombiano no oil di 4,18 carati

Tabacchiera della Corte imperiale russa realizzata dal gioielliere Bolin, con una miniatura in avorio dell’imperatore Alessandro II

scatola in oro giallo e smalti raffiguranti le iniziali di Carlo Alberto di Savoia e lo stemma Savoia — Scatola in oro giallo e smalti raffiguranti le iniziali di Carlo Alberto di Savoia e lo stemma Savoia

Portasigarette in oro giallo appartenuto a Marlene Dietrich

Buccellati purchased by the Richemont group

Published on September 27, 2019

news

The ancient Milanese fashion house Buccellati was sold by the Chinese of Gangtai Group to the Richemont group ♦ ︎

Buccellati has found a new property: it is the Richemont group, which controls brands such as Cartier, Van Cleef & Arpels, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Vacheron Constantin, Montblanc, dunhill and Chloé.
Richemont has acquired 100% of Italian jewelery in a private transaction with Gangtai Group, a Chinese private conglomerate that three years ago bought the majority of the jewelery company from the private equity fund Clessidra. Gangtai was the owner of the Italian jewelry brand with an 85% stake in the company acquired in 2016, while the remaining 15% of the company was still in the hands of the heirs, who now seem to have completely left the company, even though Andrea Buccellati will continue to work in society.

Bracciale in oro, diamanti, smeraldi, rubini, zaffiri

Buccellati has a long history behind it and just this year it celebrated its 100th anniversary. In fact, it was founded in Milan in 1919 by Mario Buccellati, who used the typical goldsmith technique of Florence, his hometown. Embroidered gold, with filigree and a fine craftsmanship that is still used in the Maison’s laboratories.

La prima boutique Buccellati vicino al Teatro alla Scala

Distinguished by strong heritage, craftsmanship and family spirit, Buccellati is one of the few Maisons in the dynamic branded jewellery market which is complementary to our existing jewellery Maisons, in terms of style, origins and craftsmanship. Buccellati meets the needs of today’s customers who are looking for creative jewellery, with a highly distinctive style. We welcome Andrea Buccellati, his family and his team. With them, we share a culture of constant quest for creativity, innovation, quality and excellence. We look forward to ensuring the long term development of this unique jewellery Maison.
Johann Rupert, president of Richemont

Buccellati, orecchini con diamanti per 14,70 carati, da una collezione di una famiglia aristocratica europea

Buccellati, orecchini in oro e smeraldi, da una collezione di una famiglia aristocratica europea

Buccellati, bracciale con diamanti per 17 carati, da una collezione di una famiglia aristocratica europea

A century of Buccellati

Published on May 19, 2019

news

Tiara sforata a tulle in argento platinato e foderato di oro giallo, incassato con diamanti taglio brillante e taglio rosa

The Maison Buccellati celebrates one hundred years since the opening of the first store in Milan and celebrates it this way ♦ ︎

One hundred years of gold. With the prospect of another hundred equally valuable. Buccellati, a historic high-end jewelery Maison based in Milan, but which has recently opened a boutique in the prestigious rue St.-Honoré, in Paris, celebrates a century. And he decided to celebrate the date with private events around the world, in which he showcases about thirty jewels. In addition to Paris, these invitation presentations are held in New York, London, Tokyo and Hong Kong. Among the jewels on display is the pearl necklace donated by the poet Gabriele D’Annunzio to his lover, actress Eleonora Duse.

The Buccellati, Tuscan-born, began their activity as jewelers in Milan, right next to the Teatro alla Scala, in 1919. The Florentine style, then elaborated, was successful: the Buccellati jewels have become famous for their work in perforated gold , delicate and rich at the same time, with stones set instead of being hooked with prongs. The style of the Maison also includes a preference for slow and difficult work with the burin rather than relying on large colored stones or diamonds with too many carats.

A success story, which has only one aspect of uncertainty: 85% of Buccellati was purchased in August 2017 by Gansu Gangtai Holding, one of the largest jewelry distributors and online retailers in China. 15% is still in the hands of the family. But in jewelery circles it is assumed that the Chinese group could decide to sell its share due to the policy direction decided by the Beijing government. Someone even went so far as to indicate Richemont and the Qatari company Mayhoola as the possible buyers of Buccellati.

Mario Buccellati, anello musone in oro e argento foderato in oro giallo, con zaffiro sfaccettato, diamanti fancy e taglio rosa, 1936

Certainly, apart from its shareholding, the Buccellati family is still very much represented in the company: Andrea is creative director, his daughter Lucrezia is a designer, Maria Cristina, she is in charge of marketing, Luca manages the most important customers, while Gino he resigned in 2018 (he was involved in the production of silver objects). All at work preparing the next hundred years.

Orecchini della collezione indossata da Noonoouri — Buccellati, orecchini della collezione indossata da Noonoouri

Bracciale in oro e diamanti di Buccellati

Gianmaria Buccellati, collana ispirata a un pizzo veneziano, con trama in oro giallo e sagome in oro bianco incassate con brillanti, 1992

Artist jewelery online with Sotheby’s

Published on March 1, 2019

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Meccaniche, collana del 1993 di Sebastiano Balbo

In the online jewelery auction of Sotheby’s also pieces signed by great sculptors ♦ ︎

Online jewelery auctions are a well-established habit. The big sales auctions are periodically organizing sales, and often with thematic proposals, ie centered around a specific strand. This is the case of Sotheby’s, which opens the 2019 jewelery sales season with the Jewels Online auction (8-15 March).

The auction offers also a large group of jewelry signed by well-known artists, sculptors who have reserved part of their creativity to the world of valuables.

There are jewels that range from the nineteenth century to contemporary works, as in the case of the Compression of César, the Cinetica di Facchini or the brooch sculpture by Arnaldo Pomodoro. This last sculptor signs three works of this selection, all in 18-karat gold and characterized by his style. They are a ring (estimate 1.800-2.800 euros), a pair of twins (1,000-2,000 euros) and a beautiful brooch, lit by small circular cut rubies (3,000-5,000 euros). The medal of Giorgio Facchini, created by the artist on the occasion of the seventeenth Festival dei Due Mondi di Spoleto in 1974, is one of only 140 copies produced for the event (2.500-4.500).

Inspired by the laws of mechanics is Sebastiano Balbo’s signature of 1993 Mechanics, decorated in the center with a brilliant cut diamond (5,000-7,000). The auction includes a group of five lots produced by Germano Alfonsi, enriched with animal and mythological engravings and a brooch made by Pietro Consagra, inspired by his sculptures (1,000-2,000). A geometric design characterizes the Genovese and Mariani productions of the seventies. A small work of art is the pendant Comprèssion made by Cèsar (6,000-8,000). This selection of artist’s jewelery is matched with the example of a necklace with a futuristic design in steel and glass signed by Buccellati (1.000-2.000) and the set by Pomellato.
But the auction also includes jewelry signed by traditional Maison, such as Bulgari, Cartier and Boucheron.

The Buccellati silver animals

Published on November 22, 2018

Argento/Showroom

The historical Furry collection of animals in silver, result of a meticulous craftsmanship ♦ ︎

Not all goldsmiths are equal. Not all jewelers are the same. And even those who enter jewelry is equal. This explains why a jeweler sometimes offers something different. Rings, bracelets, necklaces, earrings: they are the daily bread of a Maison of jewelry. But Buccellati is a history apart. As evidenced by the Furry silver collection. It is not worn on the finger or slipped on the wrist: the pieces in this collection are, instead, evidence of the craftsmanship of the Milanese company with Tuscan origins.

In fact, Furry is a classic Buccellati collection, which has been revisiting it for years. Obviously with some tweaks.

These silver sculptures of animals are the result of an expert and laborious craftsmanship, to make details like fur and eyes. To make these small sculptures in silver, a clay model is first sculpted, followed by the processing of thin sheets of silver and the fabrication of the final form thanks to a cast. Finally, the work it’s continued with the assembly of the different parts of the silver animal and to cover the surface with the silver plate that simulates hair or feathers.

A sapphire from Faraone

Published on October 3, 2018

news

Anello in oro bianco con zaffiro Ceylon, non scaldato, taglio rettangolare di 33,40 carati

Diamonds, sapphires, but also watches, sculptures and hippopotamus jewelery in the new appointment of Faraone Casa d’Aste ♦ ︎

The traditional Christmas auction of Faraone Casa d’Aste is back. It will take place on November 15 at the Four Seasons Hotel in Milan and includes 350 lots, equally divided between jewelry and watches.

For sale there are Maison jewels like Tiffany, Bulgari, Cartier, Buccellati and Faraone.

The auction top lot is a white gold ring with Ceylon sapphire, not heated, rectangular cut of 33.40 carats. There is also expectation for two necklaces: one composed of five threads, two of diamonds (43 carats), one of emeralds (18 carats), one of sapphires (63.56 carats) and one of rubies (34.07 carats). The threads can be worn together or individually in different compositions. The second necklace is composed of baguette-cut diamonds surrounded by a crown of brilliant-cut diamonds totaling 52 carats, with a central diamond of 1.57 carats. The two-string jewelry proposal of 49 and 57 Ssef-certified natural pearls then concludes.

In addition to jewelry, the auction includes watches of famous brands: Patek Philippe, Rolex, Jaeger Le Coultre, Cartier.

Collana composta da diamanti taglio baguette contornati da una corona di diamanti taglio brillante per un totale di 52 carati, con un diamante centrale di 1,57 carati

Among the auctioned items, there is also a necklace of the Arnaldo Pomodoro sculptures and two of his sculptures: the first a golden bronze sphere, the second an artist plate in silver metal, as well as a particular collection of objects in glass and ceramics painted in silver.
Finally, a curiosity: the auction house presents a collection of unique pieces of jewelry, with the hippopotamus as a leitmotif, designed by the Italian-Argentine artist, Micaela Signorini. To these creations that are part of a large collection that boasts more than 6000 pieces all with the same theme, follow a collection of 21 precious glass or ceramic vases painted in silver for which only written offers will be accepted.

Collana composta da cinque fili, due di diamanti (43 carati), uno di smeraldi (18 carati), uno di zaffiri (63,56 carati) e uno di rubini ( 34,07 carati)

Buccellati virtual

Published on September 24, 2018

COLLANE/bracciale/Showroom

Buccellati relies on a virtual influencer, Noonoouri, to present his jewels ♦ ︎

If the digital world is the prevailing one, why not jump with both feet inside? With this thought the historic Milanese Maison Buccellati has decided to offer its jewels to a model that does not exist, yet at present has 123,000 followers on Instagram. It’s called Noonoouri and looks like a Japanese cartoon character: huge eyes, smooth skin, mischievously innocent look. In addition to Buccellati, they chose Noonoouri some brands such as Versace and Dior.
Noonoouri is a character invented out of thin air by Opium, branding agency directed by Joerg Zuber, and designed by Carine Roitfeld. She is very young: she was born in February 2018.

The Buccellati jewels worn by Noonoouri are in the style of the house: filigree gold and diamonds.

Noonoouri wears jewelry along with a velvet night dress. Who knows if the founder, Mario Buccellati, would have appreciated this virtual turning point. In any case, the choice of many Maison seems to leave behind the fashion of influencers in the flesh. Fashions change and the future of influencers risks becoming more and more virtual. Margherita Donato

The treasures of Buccellati

Published on March 29, 2018

news

The treasures of the Gianmaria Buccellati Foundation can now be seen every day. On a book ♦ ︎
Jewelery, culture and sculpture sometimes come together. If, then, we add the goldsmith skill of Gianmaria Buccellati, here comes a myth. So much so that at the Maison of Milan with Tuscan roots in 2014 a great exhibition was dedicated, organized by the Buccellati Foundation, which Gianmaria had promoted ten years ago. Now, three years after the death of the great jeweler, a book, The Treasures of the Gianmaria Buccellati Foundation, traces its path and the testimonies of its creativity. The goldsmith and silverware works of the Gianmaria Buccellati Foundation have two godfathers, given that everything comes from Mario Buccellati, heir to that skill in sculpting in small gold and silver that has made a Renaissance sculptor famous as Benvenuto Cellini.
The last century, in short, was born in Florence not only a company, but a piece of history of the arts, of Made in Italy, as well as luxury. This is why the history and successes of Gianmaria Buccellati are destined to last over time, as witnessed by the book published by Skira.
The Treasures of the Gianmaria Buccellati Foundation
Skira
2017, Italian and English edition
30 x 32 cm, 252 pages
424 colors, hardcover
ISBN 978-88-572-3435-9 I, -3436-6 E
€ 85.00

Gianmaria Buccellati, Collana e orecchini Deliziosa, con elementi in oro giallo incisi a ornato, castoni a goccia con rubini cabochon, smeraldi e brillanti, 1995

Gianmaria Buccellati, Spilla e orecchini a fogliette in oro giallo incassato e brillanti. Pendente centrale spilla con perla a goccia conch, 1992

Gianmaria Buccellati, anello a turbante in oro con colori diversi, rubino cabochon e brillanti, 1972

Il libro «Tesori della Fondazione Gianmaria Buccellati»

Tiffany and Cartier, the stars online

Published on March 15, 2018

news/Tiffany

Tiffany and Cartier have the best online services in the L2 ranking ♦ ︎
L2 is a New York-based consulting firm that specializes in comparative analysis of brand digital performance. Now L2 has released its annual report, which ranks the digital expertise of some of the world’s largest watch and jewelery brands. In short, it is a ranking of those who better use web and social media. Result: out of 70 brands examined, only two are promoted with full marks: Tiffany and Cartier.
The L2 exam focused on four factors: the website and e-commerce, with the examination of the loading speed, the product pages, the user experience and online customer support. And, then, the effectiveness of digital marketing, for example visibility in Google searches, and articles on the media, but not those paid. That is, those you read on gioiellis.com, unlike photos and quotes published on many blogs that are nothing but masked advertising. Other factors considered for the ranking are the loading speed on tablets and smartphones, and more generally the functionality tested on different devices.
After x-raying the digital activities of the 70 brands, L2 awarded points in five categories: Genius (for those who exceeded 140), Gifted (110-139), Average (109-90), Challenged (89-70) and Feeble (<70). Only two eventually returned to the Genius category: Tiffany & Co. (144 points) and Cartier (140).
Tiffany, for example, boasts the best product pages, as well as excellent feedback in articles on various newspapers. Cartier, on the other hand, earned points for the ease of booking online appointments and a strong presence on YouTube and Instagram. Just below the two best performances is Swarovski (139), followed by Alex & Ani (138) and David Yurman (136). Pandora and two brands of the LVMH group, namely Bulgari and TAG Heuer, are also classified in the first ten places. Lastly, the brands include Longines (by Swatch Group), eMontblanc, a brand instead of Richemont. These brands, however, have returned to the Gifted category. Among the jewelery brands, they collected Fabergé points (68), a trademark owned by Gemfields; Buccellati (63), and Graff (58).

Bracciale in oro rosa. Prezzo: 7.550 euro — Tiffany, bracciale in oro rosa. Prezzo a maggio 2017: 7.550 euro

Collana Tiffany City HardWear in oro giallo. Prezzo: 17.000 euro

Collana della collezione Résonances con diamanti — Cartier, collana della collezione Résonances con diamanti

Collana Ecume in platino con diamanti bianchi e fancy yellow briolette — Cartier, collana Ecume in platino con diamanti bianchi e fancy yellow briolette

Collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate — Cartier, collana Bangalore in oro bianco con perline di zaffiro, rubino, smeraldi, diamanti e pietre intagliate

Graff in blue, Christie’s golden year

Published on December 9, 2017

news

Anello con coppia di diamanti blu di Graff: 12,5 milioni di dollari

With two twin blue diamonds from Graff it closes a golden year for Christie’s ♦ ︎
In view of Christmas, the wallet opens more easily. Especially if the expense is to buy Magnificent Jewels. So the Christie’s auction in New York ended with a total sales of $ 62.5 million. 88% of the lots were awarded and 85% by value. The top piece turned out to be a ring by Graff, 3.36 and 2.71 carat Superb Twin-Stone Fancy Vivid Blue Diamond, which reached $ 12.5 million. Two blue twin diamonds, in fact, are quite rare.
Along with the Graff ring, pieces of Buccellati, Bulgari, Cartier, David Webb, Jar, Van Cleef & Arpels and others were sold. Christie’s also points out that even unique jewelry signed by artists, which are rarely appreciated at auction, have been well received. But pieces of Charles Loloma, Georges Fouquet and Raymond Templier were sold above the starting estimates. The auction chronicle (held on December 6) also records the success of the sold private collections, such as Property From The Collection by Senator Jacob K. Javits and Marian B. Javits, the jewels that belonged to Hank Greenberg, and the collection of Dwight D. and Mamie Eisenhower. In short, a gold closure for Christie’s vintage, back from the sale of emblematic pieces such as The Art of de Grisogono, Creation 1, the largest impeccable D-color diamond ever auctioned, which set a new record world auction for 33.7 million, or Le Grand Mazarin, a light pink diamond of 19.07 carats sold for 14.4 million, and the sale in Hong Kong of The Pink Promise for 32.1 million, world record price per carat of a pink diamond. Federico Graglia

The charge of the 220 with Faraone

Published on October 12, 2017

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Collier stile Art Déco in platino con diamanti taglio brillante di per un totale di 25 carati, con diamante centrale pendente, trasformabile in una spilla nelle due versioni,

Sales poker with 220 lots for Faraone Auction House ♦ ︎
The Four Seasons for the fourth auction of Farone Casa d’Aste. And it seems that the results of the first three sales have galvanized public and bidders: in Milan on November 20, over 220 lots will be beaten in a selection of jewels and watches. With this positive atmosphere, the forecasts are optimistic, with the aim of finding a buyer for over 80% of the auctioned pieces, as was the case at previous auctions.
Many jewelry in the catalog, with glorious signatures like Cartier, Chopard, Tiffany, Bulgari, Buccellati, Boucheron and, of course, Faraone, who is a kind of institution in Milan. There are, of course, jewels that are not signed but valuable. Faraone reports, for example, the art deco style platinum made, with 25-carat diamond cut diamonds with central pendant diamond, which can be converted into a brooch in either version, with or without pendant.
Other Important Items: a Chopard Collar with a 22-carat drop diamond, removable, and brilliant cut diamonds for a total of about 60 carats, a bracelet, always Art Deco signed by Oscar Heyman, dated 1925, and beaten by Christie’s in the 1990s for $ 400,000. Among the most significant lots there are also a pair of white gold earrings, with 15 carat diamond cut diamonds and 13mm natural 13mm pearls, a Cartier London bracelet with a pearl stud and platinum and diamond firmness. For those who think of Christmas gifts, there are also the wristwatches signed by Villa, Sabbadini and Pharaoh, as well as a selection of Patek Philippe watches, Rolex, Breguet, Vacheron Constantin and a rare Audemar Piguet pocket watch from the seventies, whose motion is enclosed by two sapphire glasses.
“We are excited about the path we are doing and look optimistic about this next auction,” comments Vittoria Bianchi, CEO of Faraone. “I can say that in just 18 months, we have achieved the good results and the service we have achieved, and we have made our catalog of items of great thickness specially selected to meet the demands of our customers. Unlike other auction houses, Faraone, having the jeweler’s soul, offers to its customers a true 360 degree service on their precious ones, which starts from the evaluation, from the board if they sell them with their auction house at the best conditions, whether to reassemble them or to dispatch them with a more up-to-date version, or to buy them directly from the maison in the case of masterpieces, both of their own and of other labels”.

Bracciale Art Déco firmato Oscar Heyman, datato 1925

Collier Chopard, con pendente amovibile realizzato in oro bianco con domanti taglio brillante del peso complessivo di circa 60 carati e goccia del peso di 22,20 carati

collier stile Art Déco in platino con diamanti taglio brillante di per un totale di 25 carati, con diamante centrale pendente — Collier stile Art Déco in platino con diamanti taglio brillante di per un totale di 25 carati, con diamante centrale pendente

Orecchini in oro bianco, con diamante taglio brillante da 15 carati e due perle naturali di 13 millimetri — Orecchini in oro bianco con diamante taglio brillante 15 carati e perla naturale 13 millimetri

Orologio Audemar Piguet squelette da tasca degli anni Settanta, il cui movimento è racchiuso da due vetri zaffiro — Audemar Piguet Skeleton, orologio da tasca anni ’70 con catena in oro 18 carati. Cassa 42 millimetri

Buccellati in auction with Dorotheum

Published on October 11, 2017

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Buccellati jewels under the magnifying lens at Dorotheum auction in Vienna ♦ ︎
Those who are fortunate enough to own jewelry Buccellati knows that the gift she has received or the purchase she has made is not only a luxury accessory, beautiful to wear, but also an investment. If in the future you wanted to sell the jewel, you probably would get a higher price than the purchase price. It’s what the Dorotheum auction will showing to in Vienna on 19 October. Among the many jewels on sale stands a good number of pieces signed by the Maison of Milan founded in 1919, which is now owned by the Chinese group Gangsu Gangtai Holding. But style and workmanship have not changed. Buccellati is a famous brand, well-liked from time by several aristocratic families (and even in the Vatican). That is why some of the jewels for sale from Dorotheum come from the heritage of ancient noble families. For example, a diamond bracelet for 17 carats in the 1920s (estimated value: 14-20 thousand euros). But next to the jewelry of Buccellati, the auction also has a good number of valuable pieces, especially with diamonds. The top is a ring with an emerald cut of 6.21 carats (estimate: 130-190 thousand euros), but the focus is also on a Francy Intense Yellow diamond of 4.66 carats mounted on diamond clips of about 4 carats. Federico Graglia

Anello con diamante da 6,21 carati con taglio smeraldo

Anello con diamanti e zaffiro burmese non riscaldato

Bracciale orologio con prillanti per 40 carati

Clip con diamante fancy intense yellow di 4,66 carati

The jewels at the Venice Festival

Published on September 6, 2017

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In occasione del red carpet del film ’mother!’ di Darren Aronofsky, la protagonista Jennifer Lawrence ha indossato gioielli in platino con diamanti Tiffany & Co.

The jewels weared by the actresses at the Venice Film Festival: Chopard, Buccellati, Giorgio Visconti and … ♦ ︎
As always, at the Venice Film Festival the “Lion to the Most Beautiful Jewel” prize is not foreseen. But on the red carpet the competition, like at Cannes and at Oscars, isn’t less intense. Actresses and juror members contend the flash of photographers displaying clothes and jewelery designed to remain imprinted in memory. And the jewels of the great jewelery companies are in competition to lend to the stars precious jewelry, possibly, well visible in photographs. Jasmine Trinca, for example, the actress and the only Italian juror in the competition, has chosen Tiffany & Co.’s jewels, as Jennifer Lawrence and Tina Kunakey. Bianca Balti has displayed Chopard’s jewelry as Isabel Goulart, while Claudia Gerini chose Giorgio Visconti’s Italian Maison and Greta Scarano who opted for Crivelli. By Buccellati, instead, Kristen Wiig’s earrings. Here are the first shots of star and jewels displayed in Venice. Giulia Netrese

La modella e attrice Tina Kunakey ha indossato gioielli in platino e diamanti Tiffany & Co.

Jasmine Trinca con orecchini in oro giallo della collezione Tiffany City HardWear

Jasmine Trinca Tiffany — Jasmine Trinca con un pendente in oro rosa con diamanti e morganite e un anello in platino con diamanti e morganite di Tiffany & Co.

Tina Kunakey ha indossato collana in platino e diamanti della collezione Tiffany Circlet e un anello in platino, diamanti e pietra colorata di Tiffany & Co

Bianca Balti con collana di diamanti Chopard

Claudia Gerini con orecchini Giorgio Visconti

Collezione Riflessi, oro bianco e gocce di agata verde

Bracciale della collezione Universo di Giorgio Visconti, indossata da Claudia Gerini

Anello della collezione Universo di Giorgio Visconti, indossata da Claudia Gerini

Buccellati, this tiara becomes a necklace

Published on July 19, 2017

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Tiara Carlotta, con diamante a goccia. pendente. Si può trasformare in collier

A tiara that turns into a necklace and 50 pieces of High Jewelery signed by Buccellati ♦ ︎
We can say it: once you have worn a precious tiara on the wedding day, jewel, though beautiful, risks staying long in a drawer. There are only few occasions when you can wear a tiara without you wouldn’t fit in in. But Buccellati, however, made a diamond tiara with white embroidered gold, as is the tradition of the Milan brand, which you can be transformed into collier. A jewel that, although it remains significant, is certainly much easier to wear. To realize the Tiara Carlotta, which is part of the Romanza collection, it took two years of work: it consists of five pieces. And it is understandably the most precious jewel of the collection, also because meticulous machining adds a drop-cut pendant diamond to the jewel (and wearer’s) front and can be removed when using jewel as a necklace.
The Carlotta Tiara Necklace is one of the high jewelery pieces presented during the week of haut couture 2017 in Paris. In all, Buccellati showed 50 unique pieces, from the bracelets worked with the refined technique for which the Maison is famous, from rings to earrings. Giulia Netrese

Buccellati, anello con rubellite, diamanti e smeraldi

Bracciale della serie Oasis, oro bianco, diamanti e acquamarina

Orecchini in oro rosa, zaffiri, ametiste e rubini

Orologio di alta gioielleria Carlotta. oro e diamanti

Gioielli, Jewelry, Joaillerie, Joyas, Jewelen

Buccellati - Page 2

The leaves on Buccellati’s wrist

Buccellati changes house

Indian jewelry auctioned in Milan with Il Ponte

The appointment with Faraone Casa d’Aste is back

Graff superstar at the Sotheby’s auction in Paris

A bunny in jewellery

Jewels and royals things with Faraone Casa d’Aste

Jewels, but also precious objects that belonged to kings and emperors to the sale of Faraone Casa d’Aste in Milan ♦ ︎

Buccellati purchased by the Richemont group

The ancient Milanese fashion house Buccellati was sold by the Chinese of Gangtai Group to the Richemont group ♦ ︎

A century of Buccellati

The Maison Buccellati celebrates one hundred years since the opening of the first store in Milan and celebrates it this way ♦ ︎

Artist jewelery online with Sotheby’s

In the online jewelery auction of Sotheby’s also pieces signed by great sculptors ♦ ︎

The auction offers also a large group of jewelry signed by well-known artists, sculptors who have reserved part of their creativity to the world of valuables.

The Buccellati silver animals

The historical Furry collection of animals in silver, result of a meticulous craftsmanship ♦ ︎

In fact, Furry is a classic Buccellati collection, which has been revisiting it for years. Obviously with some tweaks.

A sapphire from Faraone

Diamonds, sapphires, but also watches, sculptures and hippopotamus jewelery in the new appointment of Faraone Casa d’Aste ♦ ︎

For sale there are Maison jewels like Tiffany, Bulgari, Cartier, Buccellati and Faraone.

In addition to jewelry, the auction includes watches of famous brands: Patek Philippe, Rolex, Jaeger Le Coultre, Cartier.

Buccellati virtual

Buccellati relies on a virtual influencer, Noonoouri, to present his jewels ♦ ︎

The Buccellati jewels worn by Noonoouri are in the style of the house: filigree gold and diamonds.

The treasures of Buccellati

Tiffany and Cartier, the stars online

Graff in blue, Christie’s golden year

The charge of the 220 with Faraone

Buccellati in auction with Dorotheum

The jewels at the Venice Festival

Buccellati, this tiara becomes a necklace