Chinese jewelry. But inspired by Milan. Chow Tai Fook, a global giant in jewelery distribution, presented its collection in Paris, entitled Ombre di Milano, inspired by the taste and design of the city. So much so that he set the photographs of the presentation, as well as the presentation party, between Galleria Vittorio Emanuele and the courtyards of the Lombard city, which is also the capital of fashion. The Chinese brand, synonymous with luxury and quality in the East, invited around 300 people to discover its creations just a stone’s throw from the luxurious Place Vendome, the heart of the most famous European jewelery Maisons. Ombre di Milano refers to the capital of style in Italy: «Being appreciated for 100% Chinese creations, from design to production, does not ignore a sincere homage to the quality of Made in Italy», they explain in the company. Chow Tai Fook has been creating jewelery for more than 80 years and is one of the pillars of New World Development, a Chinese economic giant active in various sectors, from real estate to artistic patronage via the K11 foundation. At the head of this empire is Adrian Cheng, a thirty-two-year-old scion with an open outlook on the world. Harvard educated, recently named among the rising stars of global business by Fortune Magazine, Adrian Cheng said he was inspired by Milan for its cultural and creative richness. The Parisian presentation of the collection took place at the same time as the exhibition of works by young Chinese artists supported by the K11 foundation.
