Chow Tai Fook

The Adrian Cheng’s Olympus

Adrian Cheng and his Chow Tai Fook in the Asian’s Design olympus ♦
At Christie’s Auction at the end of May in Hong Kong, a set designed by Adrian Cheng composed of a complicated geometric necklace with rectangular green tourmaline inside a perforated onyx, rubies, sapphires and diamonds, bracelet and a ring, mounted in gold and made by Chow Tai Fook, was sold for $ 32,239. But, in reality, it is not the price that counts, but the recognition for a designer young and out of the ordinary. Adrian Cheng Chi-kong was born in 1979 and is the founder of K11 and K11 Art Foundation, but also executive director of Hong Kong’s Chow Tai Fook Jewelery Group. He is also a patro. He was born in a wealthy family: he is Cheng Yu-tung’s grandson and heir to one of China’s most influential families, with companies rated at 16.6 billion. Cheng, however, chose more creativity than business: he graduated in Art before going to Japan to study the culture of the country. He is also one of the largest Chinese art collectors.

Suite di Adrian Chen venduta da Chtistie's
Suite di Adrian Chen venduta da Chtistie’s

Last year Chow Tai Fook presented a collection inspired by the great painters of abstractism, Le Labyrinthe Artistique. The high-end jewelery collection, of course, is the diamond face (of course) of the Maison specializing in jewelry for wedding or ceremonies, with hundreds of stores in China. Now Christie’s has consecrated it among the great designers too. Giulia Netrese
Read also: The Art According to Chow Tai Fook

Les Bloc de Fantasie, orecchini con tormalina verde, rubini, diamanti, zaffiri su oro
Les Bloc de Fantasie, orecchini con tormalina verde, rubini, diamanti, zaffiri su oro
Le Glissement du Flamant, bracciale con diamanti, zaffiri rosa e blu
Le Glissement du Flamant, bracciale con diamanti, zaffiri rosa e blu
Le Glissement du Flamant, anello con diamanti, zaffiri rosa e blu
Le Glissement du Flamant, anello con diamanti, zaffiri rosa e blu
Le Glissement du Flamant, collana con diamanti, zaffiri rosa e blu
Le Glissement du Flamant, collana con diamanti, zaffiri rosa e blu
Le Glissement du Flamant, orecchini con diamanti, zaffiri rosa e blu
Le Glissement du Flamant, orecchini con diamanti, zaffiri rosa e blu
Chow Tai Fook, Les Gouttes de Charisme, bracciale
Chow Tai Fook, Les Gouttes de Charisme, bracciale
Chow Tai Fook, Les Gouttes de Charisme, orecchini
Chow Tai Fook, Les Gouttes de Charisme, orecchini
Chow Tai Fook, Les Gouttes de Charisme, collana
Chow Tai Fook, Les Gouttes de Charisme, collana
Les Goutte de Charisme, oro bianco e diamanti
Les Goutte de Charisme, oro bianco e diamanti



 

 

 

The art according to Chow Tai Fook





A collection dedicated to great artists like Mondrian, Kandinsky, Stella and Delauny: the idea is of Hong Kong Chow Tai Fook brand. If you do not know it, it has a sales network of some 2,300 jewels shop. In short, a mammoth size. But, even though most of her jewelry is for the general public, the company also grants to propose something more elitist. How, precisely, the collection called Le Labyrinthe Artistique, developed by the director, Adrian Cheng. Les Blocs de Fantaisie, for example, is an annular ring in yellow gold, inspired to Mondrian, to which corresponds also a necklace. It is made with green tourmalines, rubies and sapphires. Acoustique du Coeur, however, is a small monument to Wassily Kandinsky, with white diamonds, rubellites-shaped kite, rubies and rock crystal. Le Temps de Danse, in turn, reflect the geometries of Robert Delaunay with sapphire and chalcedony.
“We’ve distilled the essence behind the rhythm of colors, shapes, brush strokes, the size, scale and interpretation of aesthetic eyes by these masterpieces of abstraction,” said Cheng, who in the fall will also add to the collection jewels in homage to Alexander Calder and Picasso. Eventually there will be 15 sets of jewelry, which will be sold at auction. Federico Graglia





Chow Tai Fook, anello con zaffiri e calcedonio
Chow Tai Fook, anello con zaffiri e calcedonio

Les Blocs de Fantaisie, collana ispirata a Mondrian, indossata
Les Blocs de Fantaisie, collana ispirata a Mondrian, indossata
Les Blocs de Fantaisie, collana ispirata a Mondrian
Les Blocs de Fantaisie, collana ispirata a Mondrian
Anello, bracciale e orecchini Les Blocs de Fantaisie. Oro giallo, tormaline verdi, rubini e zaffiri
Anello, bracciale e orecchini Les Blocs de Fantaisie. Oro giallo, tormaline verdi, rubini e zaffiri
Collana L'acoustique du coeur
Collana L’acoustique du coeur

Collana Tales of Cambodia, fa parte di una collezione dedicata al Siam
Collana Tales of Cambodia, fa parte di una collezione dedicata al Siam







A Heritage in Bloom necklace

Sometimes it’s nice to dream: a jeweler in Hong Kong, Chow Tai Fook, presented an extraordinary necklace, named A Heritage in Bloom, designed by Wallace Chan. The virtuoso designer created this piece with 24 D-color diamond internally flawless, cut from the Heritage Cullinan. Not only he made a single jewel with a diamond completely free of impurities from 507.55 carats, then divided into many different stones.

La collana Heritage in Bloom
La collana Heritage in Bloom
Il pipistrello porta fortuna
Il pipistrello porta fortuna
Al centro un diamante da 104 carati
Al centro un diamante da 104 carati
La farfalla, simbolo dell'amore eterno
La farfalla, simbolo dell’amore eterno

Usa rings for the Chinese Chow Tai Fookk

Collezione di Chow Tai Fook presentata a Milano
Collezione di Chow Tai Fook presentata a Milano

Chinese jewelers who buy engagement rings Americans. In short, marriage is between Chow Tai Fook, large group listed on the Hong Kong Stock Exchange, and the american Hearts On Fire. Price paid out by the Chinese for 100% of Hearts on Fire: $ 150 million (approximately € 110 million) in cash. Hearts On Fire was founded in 1996 by Glenn and Susan Rothman is a jewelry store that specializes precisely in engagement rings, like the classic solitaire diamond with medium-high prices range: 75% has a cost to the public between the thousand and 10 thousand dollars. Last year, the company had revenues of $ 104.8 million. Now the rings Americans Hearts On Fire will be sold in the boutiques of Chow Tai Fook in China and, more generally, in the rest of Asia. The shopping of the Chinese, however, is only for the United States. It will take a little time, probably, to see some Italian company in the crosshairs of the Asian groups. On the other hand, the brand of Valencia Stefan Hafner, is already a leader in the Indian giant Gitanjali Group.

Boutique di Chow Tai Fook a Hong Kong
Boutique di Chow Tai Fook a Hong Kong
Anelli Hearts of Fire
Anelli Hearts of Fire