The Fantasy Bra, unveiled at the Victoria’s Secret Fashion Show, was crafted by Jacob & Co. and features 4,410 diamonds.
A $50 million bra—a bit pricey, perhaps. But the cost is justified: it is made entirely of gold and encrusted with thousands of diamonds. This piece was showcased in Los Angeles during the Victoria’s Secret Fashion Show. It marked a comeback of sorts: the Fantasy Bra had previously been the star of the event in 2018, before the six-year hiatus of the fashion show organized by the lingerie brand. The bodice was created in collaboration with Jacob & Co., a New York-based jeweler known for innovative designs and high-profile partnerships with stars like Madonna and Rihanna.
We wanted to create the most spectacular Fantasy Bra ever made, but value alone wasn’t enough. We used exceptional diamonds in various shapes and sizes—including our exclusive ‘Angel’ cut—and designed the piece to catch the light with every step. The craftsmanship is extraordinary, but what matters most is the emotion it evokes when it comes to life on the runway.
Jacob Arabo, founder, president, and creative director of Jacob & Co.
The Fantasy Bra was worn by Kylie Jenner, making her runway debut as a model. At the center of the piece sits a 75.54-carat, radiant-cut, fancy vivid yellow diamond (with VS2 clarity), complemented by two round brilliant-cut white diamonds totaling 11.85 carats. Furthermore, the Fantasy Bra is composed of 3,218 individual elements—from the structure and cups to the fringe and the central pendant—each designed for its specific placement. It is embellished with 4,410 diamonds of various sizes and shapes, totaling 1,373 carats. In short, the craftsmanship and the abundance of precious stones justify the price. But is it actually comfortable to wear?
