Here is the first campaign for autumn 2016, the result of collaboration between Tiffany and the former creative director of Vogue, Grace Coddington (we have anticipated the news here). It is one of the roads taken by the American brand to give sprint to sales, in the first quarter of the year were down 7.4%. Here, then, a communication which, in its intentions, it must involve more the young audience that was attracted to other brands. The slogan of the campaign is «Some Style is Legendary». How to say: look what you bought with Tiffany is not just a jewel, but also a moral value. The images aim of collections such as Tiffany T, Tiffany Keys, Tiffany Victoria, Elsa Peretti, and Diamonds by the Yard.
“For me this is not just an advertising campaign, but the opportunity to portray a legendary luxury home through modern portraits of talented individuals,” said the author of the campaign. The selected faces are those of Lupita Nyong’o, Elle Fanning, Christy Turlington, and Natalie Westling, while the photographer is David Sims. But there are also photographs in black and white where the subjects are only the jewelry. Lavinia Andorno
