18-karat gold, diamonds, a pinch of tradition: these are the ingredients of My Charm, a Neapolitan brand born on the initiative of Fabio and Simona Palumbo, children of four generations of goldsmiths. My Charm proposes itself as a manufacturer of jewels made with precious materials, but as light as possible. Without losing anything, in short, but without exaggerating. Many earrings, slightly minimalist thin rings, references to the deepest culture of the South, such as the Sacred Heart collection, which is inspired by ex-votos, constitute the characteristic of the Maison.
The two founders thus managed to create a brand that is based in Naples and has a production heart at the Il Tarì goldsmith center in nearby Caserta. In addition to the sale of jewelery online, My Charm can count on a network of over 150 points of sale covering the entire national territory, but since March 2022 distribution has also opened internationally with the ambitious goal of reaching a wider commercial network.