Anyone who hasn’t bought the «Corriere della Sera» will never know that Morellato is in a shopping mood. The Padua brand led by Massimo Carraro, who has just purchased Pianegonda, has in fact the intention of making other acquisitions in the coming months, as he explained in the interview published in the Milanese newspaper. Does he want to create the jewelry hub that is missing in Italy? Morellato Group, the article confirms, has taken on the role of “aggregating hub” for brands of excellence made in Italy. Pianegonda, a Vicenza brand purchased a couple of months ago, will present a new line of jewelery in September, which will join the watchmaking brands, such as Philip Watch, Sector, but also Bluespirit, a chain of 220 stores. Carraro’s idea is to look for quality companies, which are perhaps in difficulty due to the crisis. He will take care of relaunching them. But, be careful, unlike the French giants, Morellato wants to remain in the field of accessible luxury. « Morellato is luxury, contemporary luxury. The equivalence between luxury and unaffordable price is old and outdated. Luxury is what is beautiful,” he explained in the interview. Carraro is optimistic: «The crisis has compressed the mid-range, but this has happened above all in Europe. In Brazil, the Middle East, China, in the new economies, things are completely different.” In short, continue with the line of good prices and quality products. The Morellato group (190 million turnover, 800 employees in Italy, 2,400 worldwide), on the other hand, is doing well. We’ll see if Pianegonda will also be able to give him some satisfaction.
