Massimo Carraro Archives

Morellato goes shopping in Germany with Christ

Published on January 18, 2023

After the French Cleor, after the D’Amante jewelers, after the Pierre Roux chain, Morellato concludes another shopping. Big stuff. The Paduan company led by Massimo Carraro buys the German chain Christ for 250 million. It is a substantial investment, which takes Morellato into a new European dimension. In fact, it creates a leading player in the world of jewelry and watches. Carraro concluded the purchase operation from the 3i private equity fund.

Christ is a chain with ancient traditions (over 160 years old) and controls 200 stores. According to estimates, it recorded a 2022 turnover of 410 million. However, the purchase price, 40% lower than the turnover, suggests that the company is not in excellent health: Carraro has the task of making it profitable. On the contrary Morellato, another historic company, which is about to complete its century of life, closed 2021 with revenues up by 49% to 310 million (also the result of the aforementioned acquisitions), but above all with an EBITDA (more or less gross margin) of 87.3 million (+67.6% on 2020). Not only that, thanks to the consolidation of Pierre Roux in the financial statements, Carraro expects a 2022 turnover of around 370 million for its group. Morellato Group controls 11 proprietary and licensed brands, as well as four retail chains with 420 jewelers between Italy and France (Bluespirit, D’Amante, Cleor and Noélie).

90 years of Morellato with the 1930 collection

Published on September 17, 2020

/Rings/COLLANE

Morellato turns 90. An important birthday for the Padua-based brand, which has become increasingly important over the years. To celebrate the birthday, the Maison led by Massimo Carraro launches the 1930 collection, the year that marks the birth of the company. In short, the collection is particularly important and, for this very reason, presented with understandable pride.

The geometric shape that guides the 1930 collection is elongated and recalls the safety pin. The rectangles with soft corners are used to compose links and chains. The metal is smooth or twisted. Synthetic stones cut in cabochons and crystals are added to the steel. The line of bijoux includes a two-loop long necklace, with an invisible closure enriched with stones, a choker with heart crystal and pavé details, or with pink or blue pendant stones, pendant earrings and ring, with torchon processing, bracelets with stone central to be combined with the variants always with stone, but with slimmer links.

Morellato buys the French store chain Cleor

Published on November 15, 2019

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The Morellato group acquires the French retail chain Cleor for 50 million. And it pushes towards internationalization ♦ ︎

Morellato with the accent on the final “o”. Pronounced in French. Because the group led by Massimo Carraro is now also French. Or, if you prefer, it’s the Cleor retail chain that is a bit Italian.
In fact, Morellato announced the acquisition of Cleor, one of the leading French prêt-à-porter jewelery players. In short, the equivalent of Morellato in Italy. Cleor is a large company, with a turnover of 80 million euros in 2019 and 800 employees, of which 110 are located in the operational headquarters in Evreux, Paris. The chain of boutiques counts on 140 points of sale, within the most important shopping centers in the main French shopping areas, with a high level product and service offer.

In the financial transaction, Morellato was supported throughout the acquisition process by the advisor UniCredit, which also financed the acquisition. The total investment is close to 50 million euros. The Italian group’s objective is openly international expansion, which has already achieved the acquisition of the online company Kronoshop, Rome and the French wholesale company Mister Watch, Biarritz.

With this important operation, Morellato as an Italian leader becomes one of the leading European players in the watch / jewelery sector. The only one to present a complete integration from creation to production to distribution, right up to the consumer through a unique network of online and offline retailers. 195 Bluespirit and Joyé stores in Italy, 140 Cleor in France, a solid international distribution of its brands in 70 countries, over 2,000 employees. And above all the pride of representing the great tradition of Italian jewelry in the world. This project projects the turnover of our Group over 270 million euros, with a 2020 forecast close to 300 million euros, of which over 60% are realized on foreign markets
Massimo Carraro, President Morellato

Morellato Group defines itself as the most important jewelery and watch group in Europe and world leader in the sector of high-end watch straps, a sector that has been the basis of the industrial activities of the Padua-based company, which has over 1,300 employees in the world, of which about 750 in Italy. At Morellato Group, three operating companies based in strategic reference markets are based abroad: Hong Kong, Dubai and Lyon. Among the proprietary brands are Morellato, Sector No Limits, Philip Watch, Lucien Rochat, Chronostar, Bluespirit, La Petite Story and Oui & Me, among those licensed under Furla, Maserati and Trussardi, while Scuderia Ferrari, Cluse and Paul Hewitt as distribution.

The group’s distribution network now has 4,000 dealers in the world, as well as numerous corners in the most important department stores of the shopping capitals. In the meantime the headquarters has been moved to Milan, while maintaining the historic site of Padua.

Orecchini in argento con pietra rossa — Morellato, orecchini in argento con pietra rossa

Diletta Rossi to Morellato

Published on January 12, 2015

money

Diletta Rossi comes to Morellato, with the post of Global Head of Press and PR. In the past Diletta Rossi has held the position of Director of Communication in Alviero Martini 1st Class, Diesel and Pr Manager for Samsonite. The new pr will coordinate directly with Massimo Carraro, CEO and president of the Venetian group and to her will refer the activities and strategic projects related to the press office for the corporate brand Morellato, in addition to institutional pr globally. It will also be responsible for the definition and implementation of strategic activities related to social networks and Digital pr.Al his side will work team Marketing & Communication, led by Maria Luisa Padula. F.G.

Massimo Carraro, ceo di Morellato, con Sara Sampaio