The trend recurs every time someone points out that fashion is not a fashion. Or, at least, that isn’t chic to be chic. The thesis, reported by the magazine online Jck, is by Sarah Quinlan, senior vice president and head of the group of analysts on the market of MasterCard Advisors. That means a company that studies where they go consumption. According to the expert, while total sales of jewelry have increased in recent months, the high end of the market shows weakness. According to Quinlan, spending is held back by high volatility in equity markets, by the decline of tourists in the United States, because of the strong dollar, and the re-emergence of the so-called “sin of luxury.” “It is no longer chic to be chic,” says Quinlan, according to which “the people have chosen not to show off their wealth.” The jewelry industry, in any case, will continue to go well, also because to receive as a gift a ring or a necklace is an experience that generates memory and, therefore, remains fixed in time. So, while clothing sales are falling, the jewels are supported by something that goes beyond fashion. Although the generation of Millennials watch the jewels of the medium price range.
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