Morellato

Giving a ring as a gift: 10 mistakes not to make

Are you about to give a ring? Pay attention, because it is very easy to make mistakes. Here are the mistakes you should not commit when choosing a ring ♦

The occasion may be Christmas, or engagement, an anniversary or simply the desire to give a ring. But, attention: despite good intentions, giving a ring is a difficult action. Full of pitfalls. Of traps. And unfortunately, sometimes men make great mistakes: what should have been a moment of happiness turns into a disappointment or, worse, a reason for controversy. In short, attention. Here are the 10 mistakes that you should never commit when you give a ring.

Confezione Tiffany per anello personalizzata
Personalized Tiffany ring packaging

Error number 1: the style. The most feared mistake, both by women and by men, is the choice of a ring that is not in the style of the recipient. Of course, the thought is appreciated, but it is a pity to have spent some money on something that does not please. And this is a mistake that men tend to commit often, because they are not careful observers of what women choose. It is easier to get advice from a jeweler who does understand the style of your partner. The main advice, therefore, is to first carefully observe what kind of jewelry the woman wears to whom she wants to give the ring. In the case, you can take a picture of a jewel worn regularly to show to your jeweler.

Anello con rubini e diamanti di Graff
Ring with rubies and diamonds by Graff

Mistake number 2: poor jewelry. At the top of the ladder of things not to do is the cheap bijoux ring, perhaps bought from a street vendor. The ones that are so cheap that it seems fake. Because they are fake, in fact. Those rings are fine up to age 13. Besides, they are not to be given as gifts, not even as a joke. There is nothing worse for a woman to feel devalued with a ring that costs a few euros, even if the idea is that of a gift for fun. There are, however, also bijoux that do not cost a lot, but have a solid and well finished look.

Gioielleria durante il periodo natalizio
Jewelery shop during the Christmas period

Error number 3: used unsafe. Give a second-hand and ruined ring. Often, to save money, someone accepts the offer of rings that look good but, in reality, are simply cleaned and polished. Stones with scratches, which can only be noticed with a careful examination, small cracks, the metal that has small holes on the surface: these are all signs of a used jewel. And, of course, of little value, unless it is a special piece sold at auction. In that case it must be accompanied by the certified of the auction house that put it up for sale.

Anello vintage in oro giallo, con montato uno smeraldo colombiano di 10,37 carati
Vintage ring in yellow gold, mounted with a 10.37 carat Colombian emerald

Error number 4: inconsistent packaging. The illusion is fatal. Give a small box the size of the container of a classic engagement ring and find inside a jewel that does not correspond to expectations can cause a very strong (negative) emotional reaction. A box covered with satin or velvet, a ribbon that closes it: do not show up with this package if you have not put a ring in it that does not disappoint those who receive it. If the jewel is less noble, its’ ok just a small bag of colored cloth, which is already clear that does not contain an important ring.

Una confezione per anello
A simple ring package

Error number 5: wrong size. She opens the little box anxiously, inside there is the ring she has always wanted … But it is too wide. Or too tight. It is a mistake that ruins the atmosphere created by the gift. Moreover, it is not always possible to tighten or enlarge a ring and, often, it also risks ruining the jewel. Better, therefore, carefully take the size of the ring finger before going to the jeweler. The easiest way is to use the circumference of one of the most frequently used rings. Of course, if you do not live in common is not simple …

le misure degli anelli
Check the ring measurements

Error number 6: do not a gift. If your girl or woman expect to receive a gift ring, the worst thing is to keep putting off the moment. Every birthday or romantic dinner can be complicated by different expectations. Do not delay your gift: it could irreparably ruin the relationship.

È deludente non ricevere il regalo desiderato
It is disappointing not to receive the desired gift

Error number 7: give a ring too expensive. Women (except exceptions) are not so selfish as not to understand that there is a limit to everything. If your name isn’t Bill Gates or Jeff Bezos, and the bank account gets thinner at the end of each month, avoid fainting by giving away too expensive a ring. The last thing your partner wants is to give up a holiday or a restaurant to make up for the ring shopping. The cost must be proportionate to the spending possibilities. That is, it should not reduce you to the pavement.

Anello con smeraldo e diamanti
Ring with emerald and diamonds

Error number 8: expect something in return. Especially that thing. When a man gives a ring he expects to stir up an emotion that translates into an open door to the bedroom. The ring can also arouse passion, but expecting the partner to turn into a mattress tiger is a wrong view. It does not work like this.

Anello in oro 18 carati di Marco Bicego
18k gold ring by Marco Bicego

Error number 9: to gift away a ring too soon. There are those who quickly conquer a woman and (if they can afford it) immediately goes into jewelry. There are some woman who might feel flattered, but also those who might have the feeling of being bought. Better not to rush the times before giving a ring of value.

Anello della collezione Amuleti di Nanis indossato
Ring from the Nanis Amulets collection

Error number 10: a ring with fake stone. It is very difficult to distinguish a true stone from a false one. But the moment may come (perhaps for a simple cleaning, or to widen the circle of the ring) that the jewel ends up in the hands of a jeweler, who notices the trick. Making a ring with a false stone is not a good strategy. Better a small diamond, but certified.

Anello in oro bianco e diamante a cuore della collezione Anniversary Love di Recarlo indossato
Anello in oro bianco e diamante a cuore della collezione Anniversary Love di Recarlo

Morellato goes shopping in Germany with Christ




After the French Cleor, after the D’Amante jewelers, after the Pierre Roux chain, Morellato concludes another shopping. Big stuff. The Paduan company led by Massimo Carraro buys the German chain Christ for 250 million. It is a substantial investment, which takes Morellato into a new European dimension. In fact, it creates a leading player in the world of jewelry and watches. Carraro concluded the purchase operation from the 3i private equity fund.

Massimo Carraro
Massimo Carraro

Christ is a chain with ancient traditions (over 160 years old) and controls 200 stores. According to estimates, it recorded a 2022 turnover of 410 million. However, the purchase price, 40% lower than the turnover, suggests that the company is not in excellent health: Carraro has the task of making it profitable. On the contrary Morellato, another historic company, which is about to complete its century of life, closed 2021 with revenues up by 49% to 310 million (also the result of the aforementioned acquisitions), but above all with an EBITDA (more or less gross margin) of 87.3 million (+67.6% on 2020). Not only that, thanks to the consolidation of Pierre Roux in the financial statements, Carraro expects a 2022 turnover of around 370 million for its group. Morellato Group controls 11 proprietary and licensed brands, as well as four retail chains with 420 jewelers between Italy and France (Bluespirit, D’Amante, Cleor and Noélie).

Shopping da Christ
Shopping da Christ

Una delle gioiellerie del gruppo Christ
Una delle gioiellerie del gruppo Christ







New shopping with Pierre Roux for Morellato




Morellato returns to shop in France. After conquering the French chain Cleor three years ago, he has now gone shopping with the Pierre Roux jewelers, a brand born in 1988 on the French Riviera, where it has seven stores in different shopping centers, between Antibes and Nice. The operation is part of the internationalization strategy undertaken by Morellato, which in addition to the brand of the same name is present on the market with brands such as Bluespirit, La Petite Story, Live Diamond as well as others under concession, such as Maserati, Philip Watch, Sector and the most recent Chiara Ferragni. With the transaction that has just ended, Morellato rises to over 260 direct sales points in Italy and 150 in France.

Una gioielleria Pierre Roux
Una gioielleria Pierre Roux

The transaction confirms the group’s desire to develop its presence in the French market. Representing the tradition of Italian jewelery and watchmaking in the world is a source of great pride for us and is what we intend to continue to do through the role of aggregator not only in Europe but also in Asia and the Middle East.
Massimo Carraro

Massimo Carraro
Massimo Carraro

Morellato recorded consolidated turnover of 310 million euros in 2021, with double-digit growth (+ 49%) also thanks to the expansion policy. Ebitda (gross margin) was 87.3 million euros, equal to an excellent 28% of turnover, with an increase of almost 68%. Last June Morellato also presented the first Sustainability Report, which serves to describe, in a transparent and detailed way, the results achieved in the economic, social and environmental fields and to show the Group’s commitment to sustainable development.

Bracciale di Morellato
Bracciale di Morellato







Chiara Ferragni marries Morellato




From blogger to worldwide influencer and businesswoman. From a company that manufactures straps to an international group in accessible jewelery and watchmaking: Chiara Ferragni and Morellato have two success stories that now come together. In fact, Massimo Carraro’s company has been awarded a worldwide license to produce and distribute the first line of jewelery and watches under the Chiara Ferragni brand.

I am very happy with this new agreement which allows me to directly explore this sector which is one of my greatest passions. We have worked to create products that are very much in line with the Chiara Ferragni brand and I can’t wait to unveil the entire collection to the public. This further step allows the Chiara Ferragni brand to be able to offer itself on the market with a truly complete offer.
Chiara Ferragni

Chiara Ferragni
Chiara Ferragni

The objective of this partnership is twofold, specifies the press release from the Padua-based company, on the one hand for the Chiara Ferragni brand this step is part of the expansion path of its collection proposal and evolution into a real lifestyle brand another for Morellato Group represents the possibility of further expanding its target audience by approaching an audience attentive to the fashion segment. The first collection will arrive in stores in October.

For over 90 years Morellato Group has been the leading interpreter in the world of the Italian tradition in jewelery. This new, exciting collaboration is part of a path of constant innovation in the name of the creativity of Chiara Ferragni, an icon of fashion and of the new Italian style all over the world.
Massimo Carraro, president and CEO of Morellato Group

Massimo Carraro
Massimo Carraro







Three rings for Valentine’s Day by Live Diamonds

/




In the United States, lab-grown diamond sales now account for 1.5% of total diamond purchases at specialty jewelry retailers (stores such as Kay Jewelers and Tiffany, specializing in fine jewelry). In short, synthetic diamonds are still a market niche, but their diffusion is expanding, also thanks to two factors. The first is that these diamonds created in ultra-technological factories are considered environmentally friendly even if, in truth, they need an enormous amount of energy to be produced. The second factor is, however, the price, which is lower than the stones extracted in the mine.

Anello con diamante sintetico a quattro griffe
Anello con diamante sintetico a quattro griffe

The Live Diamonds line by Morellato, for example, summarizes these two characteristics: it offers jewelry with diamonds created in the laboratory considered ecological and, of course, a very competitive price. For Valentine’s Day, for example, Live Diamonds proposes a solitaire in white gold with a Valentino setting and a diamond of 0.30 carats at 899 euros, a solitaire in white gold with a four-prong setting and diamond, also of 0.30 carats at 849 euros. and an eternity-type ring in white gold and diamonds for 1.12 carats at € 1,199.
Anello tipo eternity con diamanti lab-grown
Anello tipo eternity con diamanti lab-grown

Anello di Live Diamonds
Anello di Live Diamonds

Anello trilogy
Anello trilogy

Bracciale tennis
Bracciale tennis







Friends with La Petite Story

//




It is called La Petite Story, but the success of this brand seems to be large. Launched a couple of years ago by the Morellato group, this line of bijoux dedicated to the very young has hit the spot the mix of fresh ideas at a super affordable price. As in the case of the small collections proposed for autumn winter 2020. Friendship, love, family, friends and the inevitable animals are the sources of inspiration for simple metal necklaces and bracelets with the addition of crystals and here there, a touch of color.

Bracciale friendship
Bracciale friendship

As for friendship, for example, there are pendants with classic lucky symbols, such as the four-leaf clover, the horseshoe, the key. The necklaces and bracelets of La Petite Story also have a common element: a stylized safety pin with a yellow gold finish and crystals, which for the occasion transforms into a pendant holder, or into a jewel closure. The prices, as always, are very low: they never exceed 35 euros.
Bracciale Family
Bracciale Family

Bracciale di La Petite Story
Bracciale di La Petite Story
Collana Family
Collana Family
Collana Love
Collana Love
Bracciale in metallo e cristalli
Bracciale in metallo e cristalli

Bracciale in metallo con spilla da balia
Bracciale in metallo con spilla da balia







Winter Together with Morellato

//




Jewelery to wear every day, morning, evening or afternoon. Undemanding jewels, with a low price, but which can contribute to your outfit. This is the goal of Morellato’s autumn-winter 2020 collection called Insieme (means together). It is a collection designed, in particular, for a young audience and a sporty, casual use. The series of jewels proposed by Morellato uses metal in natural, yellow or rosé color together with small crystals set with an original star setting, on semi-rigid bracelets or earrings.

Orecchini della collezione Insieme
Orecchini della collezione Insieme

The metalwork and the arrangement of the crystals (pavé, torchon and shot peening), contribute to the aesthetic variety by creating levels and asymmetries that give lightness together with an original stylistic research. The necklaces use rings as pendants and even the earrings play with the revival of the circular shape. The ring also plays with the intersection and these different finishes. The prices offered by Morellato vary between 39 and 49 euros.
Collana con pendente ad anelli
Collana con pendente ad anelli

Collana della collezione Insieme
Collana della collezione Insieme
Bracciali della collezione Insieme
Bracciali della collezione Insieme
Bracciale semi rigido
Bracciale semi rigido
Anello della collezione Insieme
Anello della collezione Insieme

Orecchini in metallo bianco e cristalli
Orecchini in metallo bianco e cristalli







Flowers and Nature by Morellato

///




Nature becomes the theme of the new Morellato collection which is called Natura. But it is a floral nature: the stylized petals lead the sign of the 925 silver bijoux and cabochon-cut white stones. Soft geometries, simple proportions, soft colors: these are jewels that adapt well to everyday life. The white synthetic stone recalls the brightness of ceramic: combined with the silvery color of the metal contributes to a calm style.

Orecchini della collezione Natura
Orecchini della collezione Natura

The five-lobed flowers are full and doubled, alternating with stylized floral motifs and with torchon processing. The flower that recurs in the collection’s bijoux is surrounded by a silver thread that envelops the geometry of the stone. This Morellato line includes long necklaces, chokers with central pendant, ring with the torchon processing that follows the profiles of the stem to enclose the central flower. The mini hoop earrings contain the flower pendant that accompanies the movements of the face. Double version for the bracelets, with flowers in full version (with stone) or empty with only the silver border.
Bracciale con fiori pieni
Bracciale con fiori pieni

Bracciale della collezione Natura
Bracciale della collezione Natura
Collana lunga della collezione Natura
Collana lunga della collezione Natura
Collana con pendente della collezione Natura
Collana con pendente della collezione Natura

Anello della collezione Natura
Anello della collezione Natura







Morellato’s groumette format

//




Back to the Future. To be precise in the Eighties, when large chains were necessarily part of the women’s jewels box. Not that it has changed much, after all: the jewels with groumette chains have never disappeared. Now, however, they are definitely back in vogue, as Morellato knows well, who re-proposes the chain factor with a collection called Unica. The chains are soft, used for large necklaces or bracelets. But the groumettes are also used for earrings.

Orecchini della collezione Unica
Orecchini della collezione Unica

The bijoux are made of metal in the yellow gold version, also with crystal pavé, or in the silver color. There is also a ring with a generous structure, to emphasize the preciousness of the interweaving chain illuminated by the crystals. The recommended prices are, as always, chained down: a choker necklace with crystals has a recommended price tag of 89 or 99 euros depending on the model, but for earrings it goes down to 59 euros and for a bracelet you spend 69 euros.
Anello della collezione Unica versione silver
Anello della collezione Unica versione silver

Bracciale groumette con cristalli
Bracciale groumette con cristalli
Bracciale con cristalli
Bracciale con cristalli
Girocollo della collezione Unica versione silver
Girocollo della collezione Unica versione silver

Collane nelle due versioni, silver e dorata
Collane nelle due versioni, silver e dorata







New mono earrings with La Petite Story

/




La Petite Story is the name of a brand of the Morellato group that uses three different languages: Italian (la), French (petite) and English (story). The international mix works and in Italy the brand has recorded a good sales success, also thanks to a marketing that has hit the mark with the creation of a communication channel aimed at a very young audience. Also thanks to the fact that La Petite Story offers bijoux at a super affordable price, but maintaining a characterization that distinguishes them from.

Orecchino con cristalli
Orecchino con cristalli

As in the case of the new collection of mono earrings in metal with yellow or white gold PVD with the addition of crystals. The prices of this line of bijoux start from 9.50 euros and reach a maximum of 19.50. The earrings represent the classic icons, such as heart, star or simple stud.
Orecchino a borchia
Orecchino a borchia

Mono orecchino a cuore con cristallo
Mono orecchino a cuore con cristallo
Mono orecchino a stella con cristallo
Mono orecchino a stella con cristallo
Mono orecchino a cuore in Pvd giallo con cristallo
Mono orecchino a cuore in Pvd giallo con cristallo

Mono orecchino a stella in Pvd giallo con cristallo
Mono orecchino a stella in Pvd giallo con cristallo







90 years of Morellato with the 1930 collection

//




Morellato turns 90. An important birthday for the Padua-based brand, which has become increasingly important over the years. To celebrate the birthday, the Maison led by Massimo Carraro launches the 1930 collection, the year that marks the birth of the company. In short, the collection is particularly important and, for this very reason, presented with understandable pride.

Orecchini della collezione 1930
Orecchini della collezione 1930

The geometric shape that guides the 1930 collection is elongated and recalls the safety pin. The rectangles with soft corners are used to compose links and chains. The metal is smooth or twisted. Synthetic stones cut in cabochons and crystals are added to the steel. The line of bijoux includes a two-loop long necklace, with an invisible closure enriched with stones, a choker with heart crystal and pavé details, or with pink or blue pendant stones, pendant earrings and ring, with torchon processing, bracelets with stone central to be combined with the variants always with stone, but with slimmer links.
Morellato, orecchini con pietra azzurra
Morellato, orecchini con pietra azzurra

Morellato, orecchini con pietra azzurra
Morellato, orecchini con pietra azzurra

Collana con pietra rosa
Collana con pietra rosa
Bracciale con pietra azzurra
Bracciale con pietra azzurra
Bracciale con pietra rosa
Bracciale con pietra rosa
Anello con pietra azzurra
Anello con pietra azzurra







Exigo: 119 earrings with La Petite Story




The world is beautiful because it is varied. Almost like the Exigo collection of the La Petit Story brand of the Morellato group. In fact, with the new extension of the already overflowing Exigo collection, there are 119 pieces. But the even more fun aspect is that it is only earrings. Too bad to have only two ears. Even if the Exigo earrings are only mono, unique pieces to be worn individually or combined with another piece, of the same or different shape.

Orecchini lettere
Orecchini lettere

With such an extraordinarily high number of variations, it is obvious that practically nothing is missing from the series of earrings among the most used shapes in jewelry, starting from the letters of the alphabet. Then there are, in different colors, the tree of life, from the pink flamingo to the word Love. But there is no lack of geometric shapes, like the classic circle. The earrings are made of simple metal, sometimes enameled and crystals. They also cost little. Those who love composing collections will probably like them.
Orecchini con cristalli
Orecchini con cristalli

Orecchini a cerchio con cristalli
Orecchini a cerchio con cristalli
Orecchini con icone
Orecchini con icone
Orecchini La Petite Story
Orecchini La Petite Story

Orecchini a forma di corallo
Orecchini a forma di corallo







Gems and pearls with Morellato




Necklaces, earrings and bracelets: light jewels in terms of weight and price: they are those of the new Morellato collection called Gemma Perla. The Venetian brand that offers affordable jewelry for everyone has foreseen for spring 2020 a variant of the line that debuted a couple of years ago and which combines the metal of thin chains with colored stones created in the laboratory.

Orecchini con perle e gemme rosa
Orecchini con perle e gemme rosa

The variant for 2020, however, also includes the addition of small natural pearls, which go alongside the cabochon cut stones in the pink, aqua green and milk white cat-eye variants. The chains are in 925 silver. The lobe earrings with a pendant pearl alternate with the proposals with decisive lengths. The bracelets in silver or rose gold variants, distance pearls and stones to create asymmetrical geometries. Double length for the silver knitted necklace that combines pink cabochon stones with ultra white pearls. prices: the longest necklace costs 169 euros, the bracelet 89 euros, long earrings 89 or 99 euros.
orecchini corti

Orecchini con perle
Orecchini con perle
Orecchini con perle e gemme verdi
Orecchini con perle e gemme verdi
Bracciale con perle e gemme verdi
Bracciale con perle e gemme verdi
Bracciale con perle e gemma bianca
Bracciale con perle e gemma bianca
Bracciale con perle e gemma rosa
Bracciale con perle e gemma rosa
Collana con perla e gemma verde
Collana con perla e gemma verde
Collana con perla e gemme rosa
Collana con perla e gemme rosa

Collana con perla e gemma bianca
Collana con perla e gemma bianca







The Fiore collection by Morellato

//




Spring collection for Morellato. The brand that offers accessible jewelry proposes the Fiore line, which accepts the inspiration of nature for necklaces, bracelets and earrings in the shape of rounds that have tapered petals inside, also made in the variant with pink or blue synthetic stone set. The original chains built with irregular volumes and lengths for white metal bracelets and necklaces, all embellished with a flower pendant. The necklace is enveloping with hanging flowers alternating with smooth beads in light blue stone.

Collana con elementi azzurri
Collana con elementi azzurri

The prices of this collection, in line with those of the Paduan Maison, are within everyone’s reach: necklace 69 euros, bracelet 49 euros, earrings 49 euros. In short, bijoux that do not ruin the bank account and can be worn safely in everyday life. Even in this turbulent spring.
Bracciale con elementi azzurri
Bracciale con elementi azzurri

Bracciale con pietra rosa
Bracciale con pietra rosa
Collana lunga con elementi azzurri
Collana lunga con elementi azzurri

Orecchini con pietra rosa
Orecchini con pietra rosa







Morellato’s tree of life

//




The jewels of the Morellato, Tree of Life collection, are inspired by the image that has been occurring for centuries between religions and myths of different populations. The tree represents the beginning and growth, the biological cycles, but also the growth of knowledge, the Hereafter, nature. A curiosity: from this mythology the plant that botanists call arborvitae (i.e. tree of life in Latin), better known as thuja, takes its name.

Collana con pendente in argento
Collana con pendente in argento

After this premise, we come to the Morellato collection: the jewels are made of 925 silver, in some cases with rose gold plating. Cubic zirconia is added to the metal to increase the brilliance of the jewels: the line is made up of bracelets, necklaces with pendants and earrings. The bracelets, in some models, are also added natural stone beads in different shades: they are available in small or big version. Affordable prices, as always: necklace with pendant 59 euros, ring 49 euros, silver bracelet 49 euros, earrings 69 euros.
Bracciale con pietre nere
Bracciale con pietre nere

Orecchini in argento
Orecchini in argento
Bracciale con beads rosa azzurri
Bracciale con beads rosa azzurri
Bracciale in argento
Bracciale in argento

Bracciale con beads rosa nere
Bracciale con beads rosa nere







Animals to protect with La Petite Story

/





La Petite Story, jewelry brand of the Morellato group, is one of the successes of the last few years. Launched a little muted a couple of years ago, it proved to be a winning idea beyond expectations. The affordable price jewelery brand is aimed at the youngest and, in particular, those who love nature and animals. Presented together with illustrations with captivating graphics, he then began his journey with ever new proposals. And now La Petit Story is no longer petit, given that for spring summer 2020 a series of four collections is ready.

Bracciale con ciondolo delfino
Bracciale con ciondolo delfino

One of these collections is called Save The Planet and is a jewelry line created with animals and marine species in danger of extinction, through symbols that express love for the planet. The bijoux, in fact, are accompanied by pendants representing animals such as the panda, the tiger and the sea turtle. Bracelets are composed of metal elements and colored synthetic stones. The prices are very low as always: 35 euros.
Bracciale con cavalluccio
Bracciale con cavalluccio

Bracciale con ciondolo tartaruga
Bracciale con ciondolo tartaruga
Bracciale con ciondolo stella marina
Bracciale con ciondolo stella marina
Bracciale con ciondolo pesce
Bracciale con ciondolo pesce
Bracciale con ciondolo panda
Bracciale con ciondolo panda

Bracciale con palma
Bracciale con palma







Morellato buys the D’Amante chain of jewelers





First it bought Mister Watch, then the French chain of stores Cleor, and now, in February, it is the turn of the D’Amante jeweler stores: Morellato scored a new impressive shot. And of considerable economic impact. The D’Amante Group, with a turnover of 16 million euros in 2019, has 180 employees and 35 stores located within important Italian shopping centers. Morellato’s investment is 8 million euros. The Padua company’s strategy is aimed at integrating the supply chain: from creation to production up to reaching the final consumer directly.

Negozio D'Amante a Verona
Negozio D’Amante a Verona

This new acquisition marks the step towards further strengthening our widespread presence on the Italian territory with 220 directly managed sales outlets in Italy, within the shopping centers and railway stations to which 140 stores in France are added. D’Amante will be our second brand in Italy, joining the Bluespirit retail chain, with a specific focus on precious jewelery and with an offer of the best brands in the sector starting from those of the Morellato Group.
Massimo Carraro, president of Morellato Group

Massimo Carraro
Massimo Carraro

Morellato Group is the most important group of jewelery and watchmaking in Europe and a world leader in the sector of watch straps. Led by Massimo Carraro, Morellato Group oversees the market with its own brands Morellato, Sector No Limits, Philip Watch, Lucien Rochat, Chronostar, La Petite Story, Oui & Me, Bluespirit and Cleor; through the worldwide licensed brands Maserati and Trussardi and through the distribution brands Scuderia Ferrari, Cluse and Paul Hewitt. In the D’Amante operation she was assisted by the lawyer Alessandro Zanonato of Padua.
Negozio D'Amante a Verona, interno
Negozio D’Amante a Verona, interno

Morellato, bracciale con metallo dorato e perla barocca
Morellato, bracciale con metallo dorato e perla barocca

Morellato, orecchini con metallo dorato e perle barocche
Morellato, orecchini con metallo dorato e perle barocche







With Morellato the Lotus blossoms again

//





For Morellato, spring has the flavor of oriental fairy tales with the collection inspired by lotus flowers. Spring marks the rebirth of the natural world and the lotus, after all, is also considered a symbol of purity, for its ability, to keep itself clean even in muddy ponds. The new spring-summer 2020 collection of the Venetian Maison presents itself with circular geometries, which enclose the stylized silhouette of the flowers. The metal of the jewels, in rose gold or in the silver monocolor variant, is enriched with very bright crystals. The Loto collection includes choker pendants or with a long chain, with a maxi pendant.
Anelli della collezione Loto
Anelli della collezione Loto
In addition, the line features wide-link rings and bracelets, with a generously sized pendant in contrasting color, with a central lotus flower inserted in a smaller mesh. Finally, the earrings are offered in a double lobe or pendant shape. Prices: ring 49 euros, earrings 69 euros, bracelet 59 euros, necklace with pendant 49 euros.
Bracciale della collezione Loto
Bracciale della collezione Loto
Bracciale con ciondolo in rose gold
Bracciale con ciondolo in rose gold
Collana della collezione Loto
Collana della collezione Loto
Orecchini con ciondolo in rose gold
Orecchini con ciondolo in rose gold

Catena con pendente della collezione Loto
Catena con pendente della collezione Loto







Morellato buys the French store chain Cleor





The Morellato group acquires the French retail chain Cleor for 50 million. And it pushes towards internationalization ♦ ︎

Morellato with the accent on the final “o”. Pronounced in French. Because the group led by Massimo Carraro is now also French. Or, if you prefer, it’s the Cleor retail chain that is a bit Italian.
In fact, Morellato announced the acquisition of Cleor, one of the leading French prêt-à-porter jewelery players. In short, the equivalent of Morellato in Italy. Cleor is a large company, with a turnover of 80 million euros in 2019 and 800 employees, of which 110 are located in the operational headquarters in Evreux, Paris. The chain of boutiques counts on 140 points of sale, within the most important shopping centers in the main French shopping areas, with a high level product and service offer.

Boutique Cleor, interno
Boutique Cleor, interno

In the financial transaction, Morellato was supported throughout the acquisition process by the advisor UniCredit, which also financed the acquisition. The total investment is close to 50 million euros. The Italian group’s objective is openly international expansion, which has already achieved the acquisition of the online company Kronoshop, Rome and the French wholesale company Mister Watch, Biarritz.

Esterno di una boutique Cleor
Esterno di una boutique Cleor

With this important operation, Morellato as an Italian leader becomes one of the leading European players in the watch / jewelery sector. The only one to present a complete integration from creation to production to distribution, right up to the consumer through a unique network of online and offline retailers. 195 Bluespirit and Joyé stores in Italy, 140 Cleor in France, a solid international distribution of its brands in 70 countries, over 2,000 employees. And above all the pride of representing the great tradition of Italian jewelry in the world. This project projects the turnover of our Group over 270 million euros, with a 2020 forecast close to 300 million euros, of which over 60% are realized on foreign markets
Massimo Carraro, President Morellato

Massimo Carraro
Massimo Carraro

Morellato Group defines itself as the most important jewelery and watch group in Europe and world leader in the sector of high-end watch straps, a sector that has been the basis of the industrial activities of the Padua-based company, which has over 1,300 employees in the world, of which about 750 in Italy. At Morellato Group, three operating companies based in strategic reference markets are based abroad: Hong Kong, Dubai and Lyon. Among the proprietary brands are Morellato, Sector No Limits, Philip Watch, Lucien Rochat, Chronostar, Bluespirit, La Petite Story and Oui & Me, among those licensed under Furla, Maserati and Trussardi, while Scuderia Ferrari, Cluse and Paul Hewitt as distribution.

The group’s distribution network now has 4,000 dealers in the world, as well as numerous corners in the most important department stores of the shopping capitals. In the meantime the headquarters has been moved to Milan, while maintaining the historic site of Padua.

Orecchini in argento con pietra rossa
Morellato, orecchini in argento con pietra rossa







The double heart of Morellato

//





The Cuore di Morellato collection: the classic symbol of love doubles ♦ ︎

Guess what shape the jewels of the Cuore di Morellato collection have? It can only be, of course, the heart, which is the symbol of love, but also of life itself. Agree, the heart is certainly not a novelty in the world of bijoux. Thus the Venetian house has decided to retouch the design of the classic double-lobe heart. Indeed, doubling the symbol, with an obvious allusion to the love of a couple.

Orecchini Cuori in argento
Orecchini Cuori in argento

The Cuore collection is made of 925 silver, the combination of the two hearts is made with a pastel pink stone combined with a heart in white metal. The ring plays with a heart motif embellished with a central zircon. Pendants, necklaces and bracelets have clean lines to give space to the central charm. There is also the variant with a rose gold silver heart combined with one in white stone. Indicative prices: one necklace costs 69 euros, earrings 59 euros, ring 44 euros.





Orecchini con pietra rosa
Orecchini con pietra rosa

Collezione Cuore di Morellato, collana
Collezione Cuore di Morellato, collana
Collana in argento con pietra rosa
Collana in argento con pietra rosa
Collezione Cuore di Morellato, bracciale
Collezione Cuore di Morellato, bracciale
Bracciale in argento con pietra rosa
Bracciale in argento con pietra rosa

Anello in argento con pietra rosa
Anello in argento con pietra rosa







1 2 3 4