Roberto Demeglio returns to Baselworld with new jewels in a new stand.
Roberto Demeglio returns to Baselworld 2017, with renewed collections and a new space. The new pieces, that is, will be presented in the Hall 1.1, that of the big brands. And for the occasion, the Turin brand has designed an installation that plays on the geometry of the diamond shapes, inspired by the texture of the Diva collection, standard bearer of Demeglio jewelry. “It is a source of great pride and at the same time a great feeling to participate this year at Baselworld with a project so deeply grew and renewed,” says Roberto Demeglio. “The prestigious location and the new stand are the ideal setting in which to welcome our customers and the international audience looking for a contemporary jewelery and cutting edge in terms of technology used.” The stand is built on an area of 160 square meters with a height of 7 meters and was designed by Lascia la Scia, a Studio of architects in Milan.
Among the changes that will be housed in the stand there is an evolution of Giotto, collection with the addition of a new version of the bracelet. The jewel is proposed with a thickness of 5 mm, on which stands a pavé rubies. The new cuff has a spring-elastic structure, protected by an international patent, on which are mounted the individual elements that make up the jewel, so that it adapt perfectly to the wrist. Giulia Netrese