David Yurman, spring with color

Why the jewelry must be in white metal, yellow or pink? It is time to colored metal: the idea is to David Yurman, the New York jeweler who through an innovative lightweight titanium heat treatment has transformed the classic design of the chain in a series of jewelry where the color is the main figure. The heat treatment adopted, in fact, changes the color of the metal in the long term. «Always been to express the classic elements of design through modern materials and techniques,” explained Yurman to Robb Report. An experiment is not easy since titanium is a very durable material. The chain has also set pink sapphires that make brightest jewel. The chain is used for a necklace and a bracelet, but with the same technique was also carried out a ring. In addition to violet color, the same suite was produced in blue metal with white diamonds, cognac-colored metal with brown diamonds and oil with garnets. David Yurman and his wife, Sybil, are jewelers, but also artists. She is also a painter, but together they launched the brand David Yurman in 1980. The first famous jewel by brand was the bracelet twisted cable shape, ornate with gems. Introduced in 1983, it was an immediate success, and remains to this day one of the designs of the most popular jewelry in the world. The brand is also famous for choosing famous models such as faces for advertising campaigns. Cosimo Muzzano