Cruciani has quickly transformed from a home linen company to a trendy brand thanks to its macramé bracelets, that is, embroidered fabric. A viral success that is now three years old: on June 2nd the brand decided to celebrate the anniversary of when, in the summer of 2011, in Forte dei Marmi (a seaside resort in Tuscany), the bracelet that ties to the wrist was launched. The adoption of this accessory by celebrities (such as Beyoncé, Laura Pausini, Paris Hilton, Rita Ora, Cristiana Capotondi, Catherine Deneuve) triggered an imitation effect that made Cruciani famous: about 15 million pieces sold worldwide. In fact, the trend has also spread to Japan, the USA, Arab countries, South America. The great success has led Cruciani C to propose Happy, a bracelet dedicated to birthdays, and to organize celebrations: arms raised to the sky, smiles and selfies galore. To participate, you must purchase the bracelet and share the photo with the celebratory hashtag #happycruciani.
