From paper to credit card: you forgive the joke, please, but it does not happen every day in the world of jewelry that someone who has worked in a newspaper ends on the other side of the barricade. Presently, however, with Grace Coddington, which for nearly 30 years she was right arm of the dreaded chief of Vogue USA, Anna Wintour. Tiffany, in fact, announced a creative collaboration and partnership with the stylist. Grace Coddington will direct his first advertising campaign of the legendary brand: it will begin appearing in magazines (for sure on Vogue) in September, to continue until the Christmas season. Coddington for truth has already left the role of creative director of the monthly fashion to gennaioe has already dealt with brands such as Japan’s Comme des Garçon. “Tiffany and its famous Blue Box, has always had a special meaning for me,” he commented. The choice of the expert of communications it’s needed, probably, to give boost to sales of American brand, which slowed down in the last quarter. Federico Graglia
Tiffany enlists a former Vogue
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