Alexandre Arnault Archives

New Tiffany Lock jewelry

Published on August 2, 2023

New jewels from the Tiffany Lock collection arrive. It is a series of pendants, rings, earrings and bracelets in different colors. To relaunch the Tiffany collection, it involved the House Ambassadors: Rosé, singer of the Korean group BlackPink, Jimin of Bts, the singer Nancy Ajram and the actress Florence Pugh, in her first campaign as the new Tiffany & Co Ambassador.

Tiffany Lock, bracciali — Tiffany Lock, bangle

We are thrilled to introduce the newest expression of the Tiffany Lock collection. Our House Ambassadors wear the new designs in a campaign that is anchored in the idea of love, a central element of our brand’s DNA since its foundation in 1837.
Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co

Inspired by a padlock of the Maison present in the archive of 1883, for over a century, Tiffany Lock jewels represent one of the designs designed to conquer above all a young audience. Now the collection introduces different colors for earrings, pendants, rings and a bracelet in gold and diamonds. The jewels are available in white, yellow and pink gold, also with pavé diamonds. Furthermore, the Maison will present a new Lock bracelet in white gold, half with pavé diamonds and half with baguette diamonds.

Tiffany reopens in New York with Gal Gadot

Published on April 27, 2023

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Il taglio del nastro con Alexandre Arnaul, Gal Gadot e Anthony Ledru

It took two years of work, but the famous Tiffany & Co. store on 57th Street and Fifth Avenue in New York has officially reopened. For the occasion, the American Maison which is now part of the French luxury giant LVMH organized an inauguration worthy of the occasion. The flagship store is now known as The Landmark and the ribbon cutting was entrusted to Gal Gadot, accompanied by Alexandre Arnault, executive vice president of products and communications of Tiffany, and Anthony Ledru, president and CEO of the Maison. The store is the first radical renovation of the store since it first opened its doors in 1940.

Anna Wintour all'interno dello store Tiffany — Anna Wintour all’interno dello store Tiffany

Guests at the event included Daniel Boulud, Shohei Shigematsu, Ayaka Miyoshi, Camila Queiroz, Amelie Zilber, Lala Rudge, Paola Locatelli, Heart Evangelista, Athena Calderone, Leonie Hanne, Alexander Galievsky, Carrie Wong, Amee, Henry Lau, Praya Lundberg, Zahirah MacWilson , Jane Chuck, Adinia Wirasti, Anne Curtis, Blake Gray, Helena Bordon, Kate Bock, Kelsey Merritt, Liv Judd, Anna Wintour.

Lo store sulla 57th Street e Fifth Avenue

L'interno del flagship di Tiffany a New York — L’interno del flagship di Tiffany a New York

Alexandre Arnault, Daniel Boulud, Anthony Ledru

Dinner at Tiffany’s for Kim Kardashian & friends

Published on October 28, 2022

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Gal Gadot’s open back view, Kim Kardashian’s parabolic curves, Miranda Kerr’s Fort Knox reflections. And, then, Hailey Bieber, Alexandra Daddario, Bruna Marquezine, Halsey, Zoë Kravitz, Zoey Deutch, Blake Gray, Miranda Kerr, Alexa Demie, Noah Beck, Diego Boneta, Amelie Zilber, Giveon, Landon Barker, Adria Arjona, Eileen Gu, Demi Singleton, Miles Chamley-Watson, Kaitlyn Dever.

Miranda Kerr al lancio della nuova collezione Tiffany Lock

The opportunity for this reunion of women who live on the glossy pages of Vanity Fair was offered by Tiffany & Co., which organized in Hollywood, at the Sunset Tower Hotel, a dinner for the launch of the new Tiffany Lock collection (of which we have written here). Also present was the host, Alexandre Arnault, Executive Vice President, Products and Communication of Tiffany, as well as representative of the ownership of the brand, the French group Lvmh. Together with Arnault also the CEO of Tiffany, Anthony Ledru. Photographs by Stefanie Keenan and Jon Kopaloff / Getty Images for Tiffany & Co.

Kim Kardashian, Alexandre Arnault e Miranda Kerr. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Kim Kardashian. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Jennifer Meyer, Kelly Sawyer. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Hailey Bieber, Stephanie Shepherd, Zoey Deutch. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Gal Gadot. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Demi Singleton. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Caro Daur. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Anthony Ledru con Amelie Zibern. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Amelie Zilber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Alexandra Daddario. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Alexa-Demie, Halsey e Hailey Bieber. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Adria Arjona. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Zoë Kravitz. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Rachel Zoe. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Beyoncé returns to wave the Tiffany flag

Published on September 6, 2022

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Beyoncé has been the number one star accompanying Tiffany’s communication for some years. The contact and contract between the symbol of pop music, winner of a Grammy Award, and the symbol of US jewelry, continues with a new campaign, which according to the Maison celebrates individuality, love and universal connection and certainly celebrates the Tiffany jewelry. The ad campaign also has a name: Lose Yourself in love. In the images accompanying the advertising, Beyoncé wears collections such as Tiffany T, Tiffany City HardWear, Tiffany Knot and the new Tiffany Lock.

Beyoncé con i gioielli Tiffany nell'immagine di Mason Poole — Beyoncé con i gioielli Tiffany nell’immagine di Mason Poole

A fearless exploration of creativity. Lose Yourself in love embodies the beauty of self-love and enhanced elegance. Beyoncé is an inspiration to many because she embodies these qualities. We are honored to continue our partnership for the second consecutive year and to usher in an exciting new era of love.
Alexandre Arnault, executive vice president of products and communications

In particular, the star wears a custom Tiffany City HardWear necklace, created specifically for the campaign. The piece took over 40 hours to assemble and hand polished and has 18K gold links three times the scale of the existing Tiffany City HardWear Graduated Link Necklace. A limited quantity of these maxi necklaces will be available for purchase. Pieces designed by Jean Schlumberger and Elsa Peretti are also part of the campaign.

Beyoncé con maxi collana e bracciale Tiffany

The press campaign was shot at Hangar Studios in Los Angeles by Mason Poole, with the video by Dikayl Rimmasch, styled by Marni Xenophon and Patti Wilson. Thomas Petherick’s scenography. A video focusing on Beyoncé’s latest hit song, Summer Renaissence, will be launched in the fall. There is no lack of reference to the politically correct, already present on other occasions: the campaign, explains Tiffany, reflects the continuous support for underrepresented communities.

I am honored to continue the partnership with Tiffany and Co. and explore even more deeply how beautiful our connections are, when we truly celebrate the relationship and the importance of the love we have for ourselves as individuals.
Beyoncé

The new Tiffany Lock bracelets

Published on August 19, 2022

Showroom/Tiffany

New Tiffany bracelets. They are those of the Lock collection, a line launched in August. The new collection debuts with four rigid gold bangle, with models also with pavé diamonds. They are bracelets that, in intentions, are gender fluid, in the wake of the undifferentiated proposal for the wearer.

Tiffany Lock is an elegant interpretation of functional archival design, defined by clean, modern lines and a revolutionary locking mechanism. Tiffany Lock represents an exciting new pillar to our diamond and gold jewelry offering. We are thrilled to unveil our latest icon.
Alexandre Arnault, executive vice president, products and communications, Tiffany & Co.

The bracelets are made of 18-karat yellow and pink gold and, as the images of Mario Sorrenti and Raymond Meier with model Imaan Hammam and skateboarder Tyshawn Jones also confirm, they are designed for everyone. The idea is that of a padlock bracelet, with an allusion to the handcuffs genre. The closure features an innovative swivel mechanism that incorporates the functionality of a padlock.

La modella Imaan Hammam e lo skateboarder Tyshawn Jones con bracciali Tiffany. Credit Mario Sorrenti and Raymond Meier, Courtesy of Tiffany

Before the 1950s, in fact, Tiffany also offered real padlocks: key rings, money clips, brooches and necklaces featured design elements that evoked padlocks. Over the past 20 years, the lock pattern has continued to evolve in collections such as Return to Tiffany and Tiffany HardWear. The four Tiffany Lock bracelets are priced in the US between $ 6,800 and $ 32,000, but more models will be launched starting next January.

Bracciale in oro giallo della collezione Tiffany Lock

Bracciale in oro rosa e diamanti, aperto

Tiffany launches virtual jewels

Published on August 1, 2022

news/Tiffany

La collana Nft di Tiffany, in versione reale

Goodbye old Tiffany, the new Tiffany is born, which leaves the image of the traditional big of luxury to explore new beaches. And after contemporary avant-garde art, here is Tiffany’s launch into the market for NFT virtual objects. The American Maison that passed under the Lvmh French banner presents NFTiff, which is also a successful crasis between the acronym of non-fungible token and the name Tiffany. Result: instead of immediately buying a real jewel, in gold or silver, you can choose a virtual object, which can then be transformed into a real jewel.

Let’s open a parenthesis for those who are unfamiliar with the frontiers of technology: an NFT is an object made up of digital data (for example, video, audio or any image in digital format, such as jpeg). This data is stored in a blockchain, which is essentially a form of distributed ledger. The ownership of an NFT object is registered in the blockchain and can be transferred from the owner (in this case Tiffany) to the buyer. But, beware, there are also those who have doubts about the actual ownership of the digital object: those who promote NFT argue that the blockchain is essentially a public contract that ensures the authenticity of what was purchased. Others, however, dispute that the legal rights transmitted by an NFT are valid, because there is no legislation that determines for these objects an effective intellectual property or other legal rights on the associated digital file. But these are probably details for those who will buy Tiffany’s jewelry, as they will then be made in the traditional way.

Tiffany’s digital product will be made in a limited edition of 10,000 pieces. It is designed exclusively for holders of CryptoPunks, a collection of non-fungible tokens on the Ethereum blockchain, one of many cryptocurrencies. The price of each virtual jewel is 30 Ethereum (Eth) cryptocurrency which at the beginning of August 2022 has a value equivalent to 1,662 dollars or euros, but with daily variations (a year ago it was close to 4,000 dollars). In August, therefore, the price of the NFT jewel would be almost 50,000 euros. It will not be obtained immediately: the delivery of the NFT jewel is estimated between December 2022 and February 2023. The virtual jewel is provided by Chain, a blockchain-based technology company and is available for purchase starting in August through the online NFTiff gateway of the Maison (nft.tiffany.com). NFTiff pass holders can ‘mint’ a personalized Tiffany & Co. pendant and receive a digital rendering in NFT format and a certificate of authenticity. Basically, they will have a piece of jewelry to admire first on their computer.

We are incredibly excited to announce the debut of NFTiff, offering our customers the rare opportunity to transform CryptoPunks into Tiffany & Co. personalized jewelry through a fully digital experience.
Alexandre Arnault, executive vice president, products and communications at Tiffany

Once the digital project has been completed, the CryptoPunks will be made with a custom design. Tiffany’s designers will work with the 87 attributes and 159 colors that appear in the collection of 10,000 CryptoPunk NFTs to match the color of the closest gemstone or enamel. Each pendant will be composed of at least 30 precious stones and / or diamonds (also virtual ones) to create a personalized design with the utmost fidelity to the original NFT art.

Each pendant in 18k rose or yellow gold will be on an adjustable chain between 18 and 22 inches made up of rectangular links that take inspiration from the shape of the square pixels. Limited supply, only 250 charms will be produced, each engraved with the CryptoPunks edition number on the back. It will be possible to purchase a limit of three NFTiff subscriptions per individual. The idea behind NFTiff came up organically earlier this year after Alexandre Arnault shared a photo of his personalized jewelry interpretation of CryptoPunk # 3167 on social media, created by Tiffany’s artisans and inspired by his NFT. .

As a holder of CryptoPunks, I saw a partnership with Tiffany as a way to make NFTs accessible to new collectors and to strengthen the existing community that has embraced the art. Tiffany’s vision and Chain’s technologies are the perfect combination to produce a beautiful product and a secure online experience.
Deepak Thapliyal, CEO of Chain

Tiffany on display with Vision & Virtuosity

Published on April 5, 2022

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Spilla disegnata da Jean Schlumberger con diamanti e acquamarina

Vision & Virtuosity: can you define Tiffany’s work, which has lasted for almost two centuries, like this? The American Maison, now part of the LVMH group, thinks so and has organized an exhibition that arrives at the Saatchi Gallery in London. On display are over 400 items from the Maison’s archives: for lovers of the brand it is an opportunity to see pieces that have entered the history of jewelry up close.

The collection documents Tiffany’s work from its founding in New York City (in 1837) to today. High jewelery with historical pieces, the famous Tiffany shop windows and the recently acquired Empire Diamond of over 80 carats, up to important memorabilia of popular culture such as the original screenplay of the film Breakfast at Tiffany’s.

Audrey Hepburn davanti alle vetrine di Tiffany, a New York

Vision & Virtuosity tells the extraordinary story of one of the oldest luxury jewelers, through its nearly 200-year history of pioneering creativity, legendary craftsmanship and sourcing of the world’s most extraordinary diamonds and precious stones. This exhibition perfectly captures our long heritage of combining tradition and modernity. We are thrilled to share the world of Tiffany & Co. and our unique style in fine jewelry with London.
Anthony Ledru, President and Chief Executive Officer, of Tiffany & Co

The exhibition is divided into seven stages. Each explores different themes that have influenced the life of the Maison: from the work of the founder, Charles Lewis Tiffany, to the jewels of designers such as Jean Schlumberger and Elsa Peretti. There is also a section dedicated to the Blue Book high jewelery collection, a room centered on Tiffany’s legacy in the world of love, with the iconic solitaire ring featuring Tiffany Setting in 1886 (which has six thin prongs instead of four). Finally, space for the film that contributed to the myth, Breakfast at Tiffany’s, and great diamond-based creations, including the aforementioned 128.54-carat Tiffany Diamond.

Tiffany Diamond, gemma gialla da 128,54 carati

From the beginning, Tiffany & Co. has held a unique position within the culture. Vision & Virtuosity celebrates the House’s most important moments, showcases its incredible archives and illustrates why Tiffany & Co. is such an iconic brand.
Alexandre Arnault, Executive Vice President, Product & Communications of Tiffany & Co

The exhibition catalog, available in two formats, contains images with the creations of Louis Comfort Tiffany and Gene Moore, as well as Jean Schlumberger, Elsa Peretti, Paloma Picasso, John Loring and many other designers. With a foreword by Andre Leon Talley and a text by Vivienne Becker, the 160-page volume is published by Assouline New York and will be available in the exhibition’s gift shop and at the Tiffany store on Old Bond Street in London, starting June 10. 2022.

Vision & Virtuosity
London, June 10-August 19, 2022
Saatchi Gallery
Duke of York’s HQ, King’s Rd
Tickets available starting May 2, 2022 on the Tiffany & Co. Exhibition app (iOS and Google Play), or directly at the exhibition

Il catalogo della mostra Vision & Virtuosity

Collana con ametista, giada e oro disegnata da Julia Munson sotto la direzione di Louis Comfort Tiffany nel 1906

Tiffany on the red carpet of Vogue in London

Published on September 21, 2021

Tiffany

Tiffany jewels show with celebrities in London. The occasion was the fourth annual edition of British Vogue and Tiffany & Co, an event organized at The Londoner cinema in Leicester Square, attended by the executive vice president of Tiffany, Alexandre Arnault. To the delight of those who follow the red carpets, the photographers Emma Raducanu, Jorja Smith, Sabrina Elba, Jourdan Dunn, Joy Crookes, Dina Asher-Smith, Little Simz, Caro Daur and Claire Foy paraded in front of the camera, as well as Naomi Campbell, Liam Payne, Jaden Smith, Anna Brewster and Idris Elba.

It goes without saying that all of them wore the jewels of the New York Maison, with pieces from the Tiffany T, Tiffany Victoria and Tiffany City HardWear collections. Tennis champion Emma Raducanu, Tiffany Brand Ambassador, sported two Tiffany City HardWear ball rings in 18k white gold with diamonds, Tiffany Victoria mixed cluster pendant earrings in platinum with diamonds and the Tiffany Knot X Daniel Arsham bangle, in gold 18k white with round tsavorites and round brilliant diamonds.

Actress Claire Foy, on the other hand, appeared with Tiffany Victoria screw-shaped diamond earrings in platinum and the Schlumberger Cooper bracelet in platinum and 18-karat yellow gold with diamonds. Athlete Dina Asher-Smith had her moment of glory with a 13.93-carat high-jewelry Tiffany & Co. green tourmaline ring, along with a Tiffany Victoria cluster tennis bracelet and Tiffany T1 open hoop earrings. . Model Jourdan Dunn curated a stunning appearance with Tiffany & Co. Schlumberger Flame Ear Clips, while singer Little Simz styled her look with the 18k gold Tiffany City HardWear link necklace, Tiffany wire hoop earrings T in 18k gold.

Finally, Sabrina Elba wore Tiffany & Co. Inside-out hoop earrings in platinum with diamonds with Tiffany T pavé diamond bangle in 18k white gold and Tiffany T Two bangle in white gold with diamonds, while Caro Daur chose a selection of pieces from the Tiffany Knot collection, as well as two Tiffany T diamond hinged bracelets.

D’Estrëe’s romantic bijoux

Published on April 25, 2021

/Orecchini

Romantic story of a designer: Geraldine Guyot, Parisian, loves fashion like all Parisians. In 2015 she created D’Estrëe, a brand that combines bijoux with other accessories, such as hats and bags. The designer is graduated in Arts from Central Saint Martins College of Arts and Design in London, and soon after she launched her Maison involving Laetitia Lumbroso, as her partner. D’Estrëe’s bijoux are truly original, thanks to a modern design, with a well-defined style.

The bijoux are made of gold-plated brass and semiprecious stones or mother-of-pearl and also come to the United States at Nordstrom and Bergdorf Goodman. They are mainly earrings, with some sinuous-looking necklaces and rings. And the romantic aspect? Last December Geraldine officially got engaged with Alexandre Arnault, second son of Bernard Arnault, president and Ceo of LVMH (which includes luxury brands such as Moët Hennessy, Dior, Louis Vuitton, Bulgari and Tiffany to name a few).

Anello in ottone placcato oro e madreperla

Collana in ottone placcato oro e pietra semi preziosa rossa

Orecchini in ottone placcato oro e lapislazzulo

Orecchini in ottone placcato oro, madreperla e pietre semi preziose

Collana a catena quadrupla in ottone placcato oro e pietra semi preziosa

Lvmh changes the management of Tiffany

Published on January 7, 2021

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Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York

The record of jewelry sold during the run-up to Christmas was not enough for CEO, Alessandro Bogliolo, to keep his place at the top of Tiffany. The French luxury group LVMH, a few hours after the ratification of the acquisition of the most famous US jewelry brand, has appointed the new top management of Tiffany. The appointments conclude the $ 15.8 billion acquisition of the historic US jewelry firm, which came after a bitter legal battle, with LVMH trying to evade the deal at the height of the covid-19 pandemic, which hit hard the luxury sector. LVMH and Tiffany therefore agreed to renegotiate the price of the deal, which was reduced to $ 425 million.

But let’s get to the news: LVMH has appointed Anthony Ledru, top manager of the Louis Vuitton brand, as CEO of Tiffany. Alessandro Bogliolo leaves Tiffani starting from 22 January. Alexandre Arnault, one of the sons of Bernard Arnault, CEO of LVMH, also joins the American Maison. Alexandre will assume the role of executive vice president and head of production and communications, while Michael Burke, CEO and president of Vuitton, will become president of Tiffany.