Swarovski is expanding. Objective: to grow in modular jewellery. For this reason he acquired the American Chamilia, a Minneapolis company that makes jewellery, as they say now, accessible. That is, they cost little, from 10 to 200 dollars. Chamilia is very widespread in the States, Australia and Great Britain, but not much in the rest of Europe. Chamilia’s bijoux is made of metal, but also of 14k gold, 925 Sterling silver, Swarovski Elements crystals, handmade Italian charms in Murano glass and natural and colored precious stones.
