With Marzotto VicenzaOro in Dubai

If less jewelry is sold in Italy, it is better to go where dollars flow from oil wells. Thus, after the Spring edition, Fiera di Vicenza has announced an agreement with the Dubai World Trade Centre (DWTC). Next year, therefore, VicenzaOro Dubai will debut among the skyscrapers of the emirate. Dv Global Link, a joint venture between Fiera di Vicenza and DWTC, will be based in Dubai. VicenzaOro Dubai will take place from 23 to 26 April 2015 and will replace VicenzaOro Spring. «The presence in the United Arab Emirates will significantly strengthen our role as a global Event Show Producer, according to the new identity of Fiera di Vicenza, which has now evolved from a container of spaces into a company promoting and generating high-quality content, committed to exporting its innovative format and excellent know-how internationally», explained the new president of the organization, Matteo Marzotto. The choice of the Emirates is not strange, in fact: last year the sheiks became the first buyers of Italian jewelry, with a market share of 20.7% and an increase of 30% compared to 2012. And this in the presence of jewelry exports at +7.8% compared to 2012.