From a Maison that has been producing fine jewelry for 60 years, Lenti Villasco has also become a brand that offers its own collections. The brand chosen to support the traditional activity is Lenti 1963. The novelty has pushed the Valenza company, traditionally very reserved, to its first communication campaign three years ago. At the center is the Bloom collection which, as you can imagine, includes a series of jewels inspired by flowers. White or pink gold and many brilliant-cut or oval-cut diamonds are the ingredients of the collection, which includes rings, earrings, a necklace with pendant and a bracelet.
Alongside the first collection presented to the general public Bloom, there are also Legàmi, Diva, Serpente, Senza Tempo and Colori, already available. For the launch, the Maison chose the voluptuous French model Lisa Louis Fratani, portrayed in a video while she is intent on reading The Picture of Dorian Gray, by Oscar Wilde, but above all she is wearing Lenti 1963 jewels. The campaign was created by Simone Falcetta and Enrico Genevois for Attila&Co. The 2025 novelty is instead represented by the Esotica collection, with jewels composed of brilliant-cut diamonds and navettes.
