From the high jewelry untill the easy-to-wear: the collections of Piero Milano are for everyone.
I wonder why there are jewelers who are able to build a myth around their collections, and others that are just as good, but they are too refractory to communicate. Sometimes the marketing strategies are not understandable. Just as it is difficult to understand that a brand like Piero Milano is appreciated in stores around the world, has many admirers, but so little is reflected in the collective image. Yet the company of Valenza founded now half a century ago by Piero Milano and Luigi Benzi has nothing to envy to many other Maison enjoying the celebrity (sometimes undeserved). Okay, Piero Milano boasts a good market success, thanks to the ability to interpret the classic gem, as is the tradition of the goldsmiths of the Piedmont province. Gold, platinum, diamonds, precious and semiprecious stones: nothing is missing in the vast catalog of proposals, ranging from high jewelry to easy-to-wear. And the company, which from Valenza has landed in Milan (doing so matching name and residence), has managed over time to also look out on Fifth Avenue. And so, given that the its jewelry is appreciated from the US to Russia, because they present the world with an internet site that seems stuck in the ice age? Giulia Netrese














