Lenti Villasco Archives | gioiellis.com

Lenti 1963 blossoms with Bloom

Published on October 5, 2022

Anello in oro bianco e diamanti della collezione Bloom

From a Maison that has been producing high-end jewelry for 60 years, Lenti Villasco has also become a brand that offers its own collections. The brand chosen to complement the traditional business is Lenti 1963. The novelty prompted the company from Valenza, traditionally very reserved, to the first communication campaign. At the center is the Bloom collection which, as you can imagine, includes a series of jewels inspired by flowers. White or pink gold and lots of brilliant or oval cut diamonds are the ingredients of the collection, which includes rings, earrings, necklace with pendant and bracelet.

Lenti 1963 creations are characterized by a recurring stylistic element: an idea of lightness and delicacy. To give life to Bloom, the 2022 flagship collection, we were inspired by the blossoming of flowers as a symbolic element to tell this new phase of the company.
Danilo and Giuliana Lenti, managing directors of Lenti Villasco

Collana con pendente in oro bianco e diamanti indossata

Next to the first collection presented to the general public Bloom, there are also Legàmi, Diva, Serpente, Senza Tempo and Colori, already available. For the launch, the Maison chose the voluptuous French model Lisa Louis Fratani, portrayed on video while reading The Portrait of Dorian Gray, by Oscar Wilde, but most of all she was wearing the jewels of Lenti 1963. The campaign was created by Simone Falcetta and Enrico Genevois for Attila & Co.

Girocollo Bloom in oro bianco e diamanti bianchi — Collana Bloom con pendente in oro bianco e diamanti

Orecchini in oro rosa e diamanti bianchi

The ties of Lenti & Villasco

Published on December 14, 2020

COLLANE/Showroom/Rings

Gioielli della collezione Legàmi indossati

Question: what is the jewel that every woman carries with it every day, from morning to evening and not from which it would never be separated? Simple: it’s the smartphone. In many cases it costs like a jewel and has become the indispensable complement for everyday life. It is also a design object to show, especially if it is the latest expensive model. Starting from this brilliant consideration, the Maison of Valenza Lenti & Villasco has created the Legàmi (the word means ties/links) collection. After all, the smartphone allows you to keep voice and social contact with friends, relatives, and work colleagues. Therefore, it serves to maintain links with one’s world.

And which jewel can best represent this link between smartphones and luxury? Equally simple: the model of a soft chain, the succession of rings that symbolizes solid bonds. In this case they are also precious, since the jewels are in gold with a diamond border. As for the smartphone, depicted in the images together with the jewels of the collection, also earrings, necklaces and rings by Lenti & Villasco are transformed into an indispensable complement.

Collana e orecchini della collezione Legàmi

Gioielli della collezione Legàmi di Lenti & Villasco indossati

Lenti Villasco, jewelery for jewelers

Published on September 1, 2019

Rings/Showroom

The manufacturer Lenti Villasco, a producer for jewelers, returns to VicenzaOro ♦ ︎

In the district of Valenza, Piedmont, Italy, there are dozens of companies dedicated to high quality jewelry. They are not all the same, though. And not all of them manage to obtain a space of international fame. Moreover, most of these companies specialize in work for third parties. They produce, that is, very refined jewels to which other Maison attach their brand. In short, they are hidden jewels. One of these is Lenti Villasco, which is punctually present at all VicenzaOro events and more. Lenti Villasco exports abroad 90% of the jewelery it produces and this is also a testimony of recognized quality.

Founded by Piero Lenti, the company is now chaired by his son, Danilo Lenti, assisted by his sister Giuliana. The two continue their father’s work which began in 1963, but which is actually the continuation of a traditional laboratory active since the nineteenth century. Handcrafted methods that are now integrated with modern technology, which includes software design and 3D printers.

Lenti Villasco, anello in oro bianco e diamante

With VicenzaOro a hundred jewellers in Las Vegas

Published on April 26, 2018

news

An expedition of a hundred Italian jewel companies for Jck Las Vegas together with the VicenzaOro platform ♦ ︎
Alessi Domenico, Asolo Gold, Shot & Zilio, Dasan Group – Jessica Jewels, Fratelli Chini, Giorgio Visconti, Gold Art, Hasbani Jewels, Karizia, Lenti & Villasco, Richline Italy. And new entries like Ab Aeterno Watches, C.A. Gold, Dago Jewels Milan, Lancaster Italy, Osigem Forever Unique, Pippo Perez, Quality Aretina, Rome 1947 – Better Silver, Marine Instrument. These are some of the Italian brands that are going to fly to Nevada together with the Italian Exhibition Group to take part in Jck Las Vegas (1-4 June). Ieg is the company that also organizes VicenzaOro and OroArezzo: in the US will leads a hundred Italian companies to the restricted area of the Mandalay Bay Convention Center. The VicenzaOro format will be enriched with a series of events for sector operators. Objective: to promote the values of Italian jewelery and jewelery in one of the main markets for the consumption of Made in Italy jewelry, which in the first nine months of 2017 recorded a growth of 16% for precious jewelery (data from the Business Department Italian Exhibition Group strategy).
At the Jck Las Vegas the VicenzaOro pavilion will be strategically located at the entrance to the main floor of the event (Shoreline 2) and adjacent to the Plumb Club area, where they exhibit leading manufacturers of jewelery, diamonds and watches. Do not miss the World Forecasting Observatory of jewelery and precious items of VicenzaOro, Trendvision Jewelery + Forecasting, the key theme of the exclusive trend sessions, lasting twenty minutes, which will involve journalists, bloggers and buyers throughout the entire event.

Italian jewelry Trends Show nell'area di VicenzaOro a Las Vegas — Italian jewelry Trends Show nell’area di VicenzaOro a Las Vegas

Italian jewelry Trends Show by Trendvision Jewellery+Forecasting, evento a Las Vegas del 2016