From unforgettable moments to the most intimate feelings, this is the evolution of the Pandora modular bracelet: Essence Collection is a line of charms made of precious metals and stones that represent love, well-being, happiness, balance, energy and all the other emotions that are in the hearts of thousands of women. Those selected in three different continents (7,500) and asked to identify the most important values for them: “24 fundamental themes emerged, but the real surprise was to discover that when it comes to expressing oneself, women all speak the same language”, says Massimo Basei, managing director of Pandora Italia. And since Essence Collection was created to celebrate the soul, materials and colors were chosen based on the meaning of the value itself. For example, the deep blue lapis lazuli could only be the element of the Peace charm, the milky quartz Hope, the aquamarine Loyalty, a Mandala design instead, is the ancient symbol of Well-being and awareness of the world around us, while the diamond-tipped silver surface recalls the bark of a tree, the quintessence of Wisdom in nature. Each pearl, which costs from 35 to 49 euros, contains silicone so it can be blocked at any point on the bracelet, available in fabric or 925 Sterling silver. In short, profound values on a minimal design with a touch of innovation. Who knows if with this novelty Pandora will be able to repeat the extraordinary result of 2013, when it recorded its highest turnover ever: 1.207 million euros. «In reality this collection has already contributed in part to the turnover, because we did a pre-launch last October in the United States and then Great Britain where Wisdom was the best-selling symbol». Present in Italy for a few days, you can already make a ranking according to the manager, with Love and Passion at the top of the list. Yes, because if the language of the soul is universal, we are not all the same.
