Twelve floors of luxury. And, among the luxury, jewelry. Brian & Barry, inaugurates a store that reserves a place of honor for jewelry. It is a new temple for lovers of necklaces, rings and earrings, as well as clothing, leather goods and much more. The most surprising fact, however, is the proposal. There is not just one brand to propose its collections, but a flurry of maisons all in the same place. All tastes and all budgets are satisfied. There are, for example, Pandora and Vhernier, Pasquale Bruni and ReCarlo, Chopard and Mattia Cielo, David Webb and Pippo Perez, Lenti Villasco and Queriot, Ole Lynggaard and Shamballa. «We want to reinvent the concept of retail, adapting it to the needs of today’s buyers. So we decided to bring something new to the center of Milan, in an area frequented by both Milanese and tourists: an entire building dedicated to excellence, including food, fashion and style. A vertical dream that becomes reality”, explained some time ago Carlo Zaccardi, who together with his brothers Claudio and Roberto owns the BBB Group, which includes Boggi and Brian&Barry. Which has invested 100 million in the new project to host 200 well-known fashion brands and small brands of emerging designers.
