The app couldn’t be missing. All visitors who are preparing to move to Basel for the great jewelery (and watchmaking) fair can download the Baselworld App from iTunes (free). But, in addition to the version for iPhone and iPad, the app is also available for BlackBerry and Android. The software shows an interactive 3D floor plan of the expo and images of the exhibitors. Furthermore, there is the program of events: events and press conferences, as well as receptions for individual exhibitors. Events can be marked as “favorites” and stored directly in the smartphone calendar. Users will also be updated with the latest Daily News news. For those who have started the countdown, Gioiellis.com is able to anticipate some of the pieces from the collections that will be presented at the Swiss event.
