Śambhala is a word which, according to the tradition of Tibetan Buddhism, indicates a mythical and secret kingdom hidden in the northern part of India or the Himalayan region. But it is also the name of a Danish jewelery brand, which has chosen the Star of Shamballa as its symbol, a graphic version of a double Dorje, an ancient Buddhist symbol and artifact that inspired the founders, the two brothers Mads and Mikkel Kornerup.
It may be added that the Dorje symbol is associated with myths and legendary tales and is considered the ultimate tool for capturing the ultimate source of energy: lightning. Which, according to the two Danish jewelers, is the Buddhist version of Thor’s hammer from Norse mythology. A burst of natural electricity, on the other hand, is also in line with the sustainability trend, although it’s not clear how random this is.
Shamballa’s specialty is men’s bracelets. Those of the spring-summer 2023 collection focus on shades of blue, with vivid aquamarines and turquoises, 18-karat gold and diamonds. But also in warmer nuances, such as the bracelets with diamonds, aquamarines, carnelians, guava quartz and 18-karat rose gold, with elements joined by a colored nylon thread. But in the brand’s catalog there is no shortage of more classic women’s jewels.
Shamballa, precious zen jewelry
Om, Shamballa between Buddhism, bracelets and precious stones ♦
Can you be buddhist zen and sell a 1 million euro bracelet? Yes, you can if you are Mads Kornerup, co-founder of Shamballa, a Danish jewelry company that was born under the sign of Eastern mysticism. In the Tibetan Buddhist tradition, Shambhala is a mythical kingdom. Shambhala is mentioned in the Kalachakra Tantra. Kornerup has confessed time ago to the French newspaper Les Echos that he has sold a bracelet with a blue diamond and 268 white Argyle diamonds at a price of 1 million. But, in effect, it is not the only precious jewel of this brand born in Danmark on the wave of the revolution of the costume in the Seventies, with modular bracelets of beads and semi precious stones. A Shamballa bracelet now costs between 5,000 and 50,000 euros on average.
Shamballa, meanwhile, has grown up. He did not give up on his original philosophy: Mads Kornerup practiced yoga and flagshipstore of the Maison was made by the designers of the Space Copenhagen studio and is inspired by a Buddhist temple. Shamballa is perhaps the only jewelry brand that has a fifty-fifty buyers men and women. It also likes the technology approach: Shamballa stores have an iPad app to create a personal jewel in real time. It would also please to Tibetan monk.
Shamballa (also spelled Shambhala or Shambhala), in Tibetan Buddhism is a mythical place located in India according to the Kalachakra Tantra or below the Himalayan mountain range. But for many it is simply a Danish brand that is inspired by Eastern traditions to produce handmade jewelry, wooden boxes that seem to come from another era. The company was founded by two Danish brothers, Mads and Mikkel Kornerup, lovers of oriental philosophy. The first jewel, a bracelet, it was a success. They are followed earrings, necklaces and rings. The idea is to offer something that combines tradition and innovation. The fact is that even those who like Buddhist does not seem to have anything like the rapper Jay Z or Giorgio Armani. Who does not know the brand or have sympathy for the Dalai Lama can take a look at these two videos.