It was born less than two years ago, but is already a success: Endless Jewels, Danish jewelry brand that competes with compatriot Pandora, announced that it has expanded its chain of production and doubled its production capacity to meet the global demand for her jewelry. The brand was launched 21 months ago and has quickly become global is present in 21 markets, including Italy and the United States. It seems that one of the keys to success is due to the collection by Jennifer Lopez (https://gioiellis.com/jennifer-lopez-collection). According to founder and ceo of Endless, Jesper Nielsen, who by the way is also a former distributor of Pandora charms, “now our production facilities and have doubled the production capacity of charms, thanks to a partnership for the production of bracelets. We want to ensure the volume of production, but at the same time we do not want to compromise on quality. ” Nielsen also said it plans to enter new markets (the first will be those in Taiwan). Announcements are expected at the upcoming JCK Las Vegas, where he will be presented a new line always signed by Jlo. Federico Graglia
