Guido Grassi Damiani, presidente e amministratore delegato del gruppo, all'apertura del negozio a Mosca

Damiani becomes Damianoff

Now call them Damianoff. A few days ago Damiani opened a new flagship store in Moscow, further increasing the brand’s weight in Russia. Given that Italian consumption doesn’t give much satisfaction, it’s better to focus on exports: this is the 65th Damiani boutique. The Valenza company, on the other hand, already has ten authorized resellers in Moscow. The newly opened shop has windows overlooking Stoleshnikov Pereulok, at number 11/1. «This new Damiani boutique represents an important step for our expansion strategy in the area. Stoleshnikov is the best street in all of Moscow and we had been looking for the right location there for some time”, commented Guido Grassi Damiani, president and CEO of the group. Who immortalized the event on Twitter. «We are already present in various areas of the former USSR, we have boutiques in Kiev and Odessa in Ukraine, in Almaty and Astana in Kazakhstan, in Baku in Azerbaijan and we will open shortly in Kyrgyzstan, and our jewels are distributed throughout the area. Having found a clientele so attentive to quality and tradition can only make us proud and satisfied”, concluded the manager and shareholder.

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