The new Vu Du 26 jewelery collection by Boucheron is inspired by the headquarters in Place Vendôme and Paris ♦ ︎
Vu Du 26 Collection by Boucheron. The name, at first sight, is enigmatic. To understand what it means it is necessary to know the history of the great French Maison, which was the first jewelry store to open the shop on Place Vendôme, a decision taken in 1893 by the founder Frédéric Boucheron. Guess which number? You guessed it, at number 26, where jewelery store is still found, renewed just last year. A century later the square in the heart of Paris has also become the heart of French jewelry, and more. Therefore, the pride of the Parisian house in conceiving this high jewelery collection that is inspired by its foundation and also by the Ville Lumière is understandable.
In short, 26 V is the home of the Boucheron family as well as the heart of its business. By the way, why precisely at number 26? The explanation has to do with the sun exposure of the windows: monsieur Boucheron, in fact, chose the one with the best exposure to the rays, capable of making diamonds shine more. Jeweler’s tips.
The high jewelry collection is inspired by aspects, details, architecture of Place Vendôme and of Paris. A necklace, for example, is inspired by the pebbles that pave so many Parisian streets, with sequins of rock crystal and diamonds on white gold, with a detachable pear-shaped pendant and to be worn like a ring. Or with a double 32.5-carat emerald-cut beryl ring edged with diamonds, reminiscent of the Boucheron logo. Lavinia Andorno
